Herman Melvilles Billy Budd - Billy Budd as Allegorical Figure :: Herman Melville Billy Budd Essays

Billy Budd as Allegorical Figure An allegory is a symbolic story. Herman Melville's Billy Budd is an example of an allegory. The author uses the protagonist Billy Budd to symbolize a superior being who has a perfect appearance and represents goodness. Melville shows the reader that a superior being can be an innocent victim of evil and eventually destroyed. In, Melville's Billy Budd, the main character is an allegorical figure who symbolizes all goodness in men. Billy Budd's image is symbolic. He symbolizes one who is perfect in appearance. Budd is strong and handsome. He is the center of attention and compared to the "Handsome Sailor." (THAAL, pg. 2512) Melville uses an allusion to compare the "Handsome Sailor" and the eye of the constellation Taurus. His comparison also shows that Billy, like the "Handsome Sailor," is popular. Also, the comparison with the "Handsome Sailor" shows Billy as a handsome character. A comparison is also made between Billy and a "mighty boxer or wrestler." (THAAL, pg. 2513) The author wants the reader to see that Billy has strength as well as beauty. He also goes on to make an allusion between "young Alexander", Alexander the Great, and Billy to create an image of a powerful figure. (THAAL, pg. 2513) Melville compares Billy's physical appearance to that of Alexander the conqueror creating an image of a superior being. Billy is an "honest soul" and wants simple peace and quiet. (THAAL, pg. 2514) The simple peace that he seeks may represent the romantic view of a noble savage, who has goodness because he is untainted by the corruption in society. Melville has interest in the noble savage and creates Billy Budd to represent this idea. Billy seems naturally good with no sins in his character. He lives a simple and serious life. For example, when Claggart makes fun of him, Billy does not understand the "humor" in his statement. (THAAL, pg. 2532) Another example that shows Billy's simple character fearfully witnesses a flogging. Billy has never experienced punishment and is afraid of this unknown. He is also naive about evil. When told, by the Dansker, that Claggart, the master at arms, is down on him, Billy is doubtful of the Dansker's words. He replies by saying: "What for?

Fashion Icon

Blake Lively, amazes everyone with her versatility in fashion. Day after day, week after week she just can't go wrong! On Gossip Girl, she couldn't get much credit because the whole cast has a fashion stylist. But, Lively manages to look fashionable off set as well. It's all about taking risk in fashion and Lively definitely does the job especially with her choice of colors. On top of the most beautiful dresses she puts on, she manages to have the right makeup and hair for every outfit.Confident, poised, stylish, glamorous. These are the kinds of words typically used to describe Blake Lively, who has become the self-proclaimed fashionista of her generation. Not only is she now the face of Chanel but also she is constantly in the spotlight for her fearless approach to fashion as well as her obvious true passion and love for it. After attending countless designer shows and taking her views of the runway to the real world there is no doubt that she has become a fashion icon to those who follow her.In fact, being chosen to be on the cover of Vogue twice in a single year is almost a right of passage to prove she is officially a top player in the fashion industry. She is a designer dream because she stays true to her vision. Teens are full of youthful energy, life and vitality, they have love and passion for fashion, drawing inspiration from celebrities. Blake Lively stands as a fashion icon for teens, as my target customer like being perceived older and like imitating the style of older people to feel more mature.All American golden girl, blake lively is known to be pretty, sweet who doesn’t get into any scandals or controversies, whatever she wears is widely accepted by my target customer, Maddy. These days there is an increasing trend that teens want to dress older than their age and Blake lively serves a good model to copy. Unlike many other celebrities she doesn’t like to have a personal stylist. She isn’t afraid to take the runway to the re d carpet, and no matter the look or designer, she always makes the outfit look effortless.Her uniqueness and individualism inspired maddy to imitate her style. Blake lively’s enthusiasum in styling herself inspired maddy to take that up as a hobby and learn to be creative and talented. Blake lively always like to change her looks and be new each time she steps out, she had a more sweeter style when she was younger now she is more lady like and sophisticated. Maddy draws inspiration from her fast fashion style and trys to look new when she goes shopping with her friends.Maddy’s preference to fast fashion products that are more in trend and are constantly changing is inspired by blake’s trendy way of changing her looks constantly and reinventing herself. Maddy follows blake’s style on tweete, facebook and keeps posters of her style trends in her room. Bold, confident and daring are the words used to describe blake, her personality is similar to who maddy wa nts to be. As blake never has a backgroung in show business and made it so big in the fashion industry, maddy plans to follow her foot steps and get in to show business when she grows up.

Similarities Between Sherlock Holmes And Buddhism

Perhaps the most widely referenced hero in popular Western culture is Sir Conan Arthur Doyle’s fictional consulting detective, Sherlock Holmes. Holmes is known for using his abilities of deduction in order to derive the truth from details that, while at first glance seem insignificant, are in actuality the most vital. However, while Sherlock is often characterized as being an unemotional, calculating, and purely logical detective, there is literary proof that seems to suggest that he may also be a deeply spiritual man. Through Sir Conan Arthur Doyle s short stories of the man with the â€Å"long grey travelling-cloak† and the â€Å"close-fitting cloth cap,† the reader will be presented with evidence that shows how Holmes both does and does not†¦show more content†¦He even tells Watson that â€Å"[t]here is a danger there—a very real danger to humanity. Consider, Watson, that the material, the sensual, the worldly would all prolong [humanityâ€⠄¢s] worthless lives† (The Adventure of the Crooked Man, 1893). In this statement, Sherlock acknowledges the first and second noble truth, that all of humanity is suffering and that suffering is caused by desire, when he says that the worthlessness and hence eventual suffering comes from the desire of material, sensual, and worldly goods. However, Sherlock in his statement, he also recognizes that this suffering may never cease when he continues by saying, â€Å"[w]hat sort of cesspool may not our poor world become?† (The Adventure of the Crooked Man, 1893). This goes in contrary to the third noble truth which says that desire and craving, and hence suffering, may come to an end because Holmes recognizes that desire and craving are all a part of human life. Therefore, since Sherlock implies that humanity is in a â€Å"cesspool† that cannot get beyond its desire for the material, the physical and the worldly, he is adopting a rather pessimistic view of humanity th at, based on the Buddha’s earliest teachings, would be incompatible with Buddhist beliefs. Nevertheless, the detective may still yet be the Buddha figure that he was earlier claimed to be. While it may be strange to call a fictional character a

Perfect Competition The Market Price Of An Product

Perfect competition describes a marketplace that no one participant can set the market price of an exchangeable product. This is generally considered an ideal, rarely found in markets today. There are some approximations, such as online auctions, such as eBay. Such firms’ demand curves are perfectly elastic. These markets are theorized to have an unlimited number of buyers and sellers. There are likewise no barriers to entry or exit. Monopolistic competition describes a marketplace offering differentiated products, and as such are not perfect substitutes. This is found in restaurants, shoes and other preference-driven goods. Such firms find a high elasticity of demand (in the long run), likely excess profits in the short term, and price†¦show more content†¦All other major carriers followed suit.). Monopoly markets have one provider for a good or service. With no competition to influence demand or supply, the monopolist offers less goods than demanded at prices higher than competitive market forces would dictate. Monopolies are notable for their market power (can raise prices without losing customers). U. S. drug manufacturers are an example of monopolies, as they have exclusive rights to sell goods in the US (even though competition exists in other parts of the world). They have a relatively inelastic demand curve (a 1% increase in price will likely reduce demand by less than 1%). Identify one real-life example of a market structure in your local city and relate your example to each of the characteristics of the market. Our local cable television service was a monopoly, with the provider paying a license fee to the cities for the right to offer cable television. Since there was infrastructure cost in wiring and retransmission, cities were traditionally granting such agreements nationwide. Once satellite television offered an alternative for localities unserved by cable, it was only a matter of time before satellite became a competitor to cable. Once Verizon invested in optic fiber delivery infrastructure, FIOS service became a viable competitor to cable. They now operate as an oligopoly, with price and

Roleof Women in the Things They Carried - 2644 Words

The Rose of the World Why do we blame Helen’s beauty for the Trojan War or Eve’s curious nature for Adam’s choice to eat the apple, thus beginning the mortal human civilization? Throughout history men have found it convenient to hold women responsible for their own weaknesses and intolerance. The apathy of anti-feminist and conservative movements showcases the reality of the Stockholm syndrome and medieval serfdom. Men have been the captors and the masters of the women for time in antiquity, but we still see empathy in women. Henry Kissinger could not have summarized it any better when he said, â€Å"Nobody will ever win the Battle of the Sexes. There is too much fraternizing with the enemy.† Tim O’Brien’s The Things They Carried is neither†¦show more content†¦One word is too often profaned For me to profane it; One feeling too falsely disdained For thee to disdain it; I can give not what men call love; But wilt thou accept not. The love stories of Jimmy Cross, Mark Fossie, and Henry Dobbins end in either rejection or despair. These stories are more about cathartic redemption and courage rather than failure and pain. Jimmy Cross is transformed into a dutiful and responsible leader after detaching himself from Martha. The author assumes an introspective tone as he discloses Lieutenant Cross’ transformation in the following excerpt: There was the new hardness in his stomach. He loved her but he hated her†¦No more fantasies, he told himself. He would accept the blame for what had happened to Ted Lavender. He would be a man about it. He would look them in the eyes, keeping his chin level, and he would issue the new SOPs in a calm, impersonal tone of voice, a lieutenant’s voice, leaving no room for argument and discussion† (O’Brien 24-25). Henry Dobbins unlike Fossie, is able to keep himself together after his girlfriend leaves him, and now those stockings around his neck symbolize his resolve to withstand the pain of desertion and turn it into the strength to fight and stay alive in the war. Dobbin’s commendable light-heartedness after reading his girlfriend’s break-up letter is evident when he

ASX Historical Market Statistics

Question: Discuss about the case study ASX for Historical Market Statistics. Answer: Introduction: 1. Share market is a place where the buying and selling of shares and other securities takes place. There are three parties involved in a share market, the investor, companies whose shares are bought and sold and the brokers who do the buying and selling. For a companys shares to be traded on ASX, it should be listed with ASX. All the buyers and sellers in the share market have uniform information as the ASX requires companies to disclose any vital information likely to affect its share price. Hence, no one investor can take advantage of company information. In a share market there are two prices bid and an offer. If shares are bought of a company, the order is called bid and if shares are to be sold, it is called offer. The ASX has a computerised trading system which matches the bids with offers and a trade is created. The buyer and seller will inform to the stock broker about the quantities and best price of shares they are willing to trade. Or they may also be prepared to take whatever best price is selling in the market. Once buying and selling takes place, the shares will be recorded as bought or sold and the ownership of the shares will be transferred from the seller to the buyer in three days. The shares are traded through a licensed stock broker as they are only authorized to sell in stock market. The brokers charge a brokerage for the services provided which is usually a small percentage of the transaction amount. The current top 20 shares by value as provided on the website of ASX is presented below: Company $ Value traded Woolworths 291,305,380.05 CWLTH Bank 152,107,479.65 ANZ Bank 111,859,506.07 BHP Billiton 109,208,937.53 Westpac 103,152,945.81 CSL 85,058,382.95 Telstra 79,218,155.65 NAT. Bank 78,820,604.01 Newcrest 75,667,764.68 Wesfarmer 72,947,052.13 Rio Tinto 69,608,749.71 Woodside 59,531,824.17 Spark INFR 50,935,054.40 AGL Energy 50,152,765.44 Macq Group 46,676,133.11 AMP 42,448,301.88 Fortescue 41,098,662.69 Stockland 39,395,918.79 Scentre 35,458,955.96 Bramb Ltd. 34,882,361.49 There are 2204 companies listed on ASX as on June, 2016. There were 2223 companies listed on ASX in the year 2008. (ASX, 2016). There has been a decrease of 0.8% in the number of listed entities. 2. Financial accounting is the process of recording, summarizing and presenting the transactions of a company for a specific period in the financial statements which include balance sheet, income statement, cash flow statement and changes in equity. The financial statements are external in nature as they are prepared for third parties i.e. investors, suppliers government etc. since the statements are used by different people, there are certain accounting rules according to which they should be prepared known as accounting standards. The managers of the company can use these statements to evaluate the companys performance. the various tools that can be used by the managers to analyze performance and thereby help in decision making include ratio analysis, break even analysis, contribution margin, cost volume profit analysis and operational leverage. Management Accounting is the process of collecting, measuring and communicating the information in such a way that the information is used by the top management to formulate policies and strategies for the organisation. Also the information helps management to plan and control the operations of the company. (Malik, NA). Management accounting helps the managers in managing the resources and people to create value for the organisation and provides the necessary information which helps in decision making and ultimately leads to attainment of organisational goals effectively. (Kidane, 2012). The various tools include ABC costing, quality management tools, SWOT, PEST, Balance Scorecard, porters five force model etc. (CGMA, 2016) 3. An incorporated business is an entity separate from its owners. Though incorporation involves a lot of paperwork and is an expensive process, however there are many advantages to incorporation which are discussed below: Limited Liability the liability of the owners/shareholders is limited i.e. the shareholders is personally not liable for the companys debts. The shareholder is liable only for the amount that he has invested in the company and a creditor cannot sue the shareholders or directors for any company liabilities, rather he can seek payment only from the company assets. The company exists as a separate legal entity. Lower taxes corporation tax is different from individual tax and is usually lower. Moreover the corporation can reduce its profits by deducting all operating expenses, employee benefits, health benefits and contribution to pensions and retirement plans for employees, thus reducing the profit and therefore taxes. Easier access to capital it is easier to raise capital through issue of shares by corporations. Also corporations can easily avail loans from banks. With so many alternative of capital sourcing, corporation can expand and develop its business. Perpetual existence corporations are separate legal business entity and do not come to an end with the death of its managers, shareholders or directors. As such corporation can undertake long term planning and thereby a favourable financing. 4. In todays competitive world, it is very important to have the basic ethical principles intact in a person in carrying out business. Ethical principles are standards of the right and wrong behaviour of an individual or a company that they should engage or not engage in. In order to be a good business executive, it is important to have a good character and reputation in the company because the ethical practises of senior leaders establish the ethical standards in an organisation. There are twelve ethical principles that one should abide by which include honesty, integrity, fulfilling commitments, loyalty, fairness, caring, respect for others, commitment to excellence, law abiding, maintain company reputation and accountability. In the present case there are three courses of action, ethical issues and principles for each course is discussed below: 1. If the manager declares his interest and steps out of the decision making process, he is being honest and maintaining his integrity as by declaring his interest, he would lose the opportunity to win the tender for his interest company and thus may lose making money. However by stepping outside the decision making process, the manager is not being loyal to the company. A manager is said to be loyal if he can make professional judgements independently. The interest of the company should be over all other personal interests. By not participating in the decision process, the manager is not being committed to the company. 2. If the manager declares his interest and participates in the decision making process, he is exhibiting loyalty, integrity, honesty and fairness ethical principles. 3. If the manager does not declare his interest and continues being part of the decision making process, he is being unethical since he is hiding a material fact from his company which may have an influence in the decision making process. This shows he is dishonest, disloyal and not being fair in his dealings. 4. Declaring his interest and participating in the decision making process is the best course of action for the manager as this would be the most ethical behaviour where he would have been honest by declaring his interest and also loyal by abiding by his duties as a senior business executive. The manager should keep the companys interest above his personal interest in carrying out his duties. Reference ASX, 2016, ASX Tutorial: What is the Share market, accessed online on 26th July, 2016 available at, https://www.asx.com.au/videos/2012/whatisthesharemarket_tutorial/ ASX, 2016, Top 20 Shares by Value, [Online], available at, https://www.asx.com.au/data/dw_sharesbyvalue.pdf [Accessed on 26th July, 2016] ASX, 2016, Historical Market Statistics, [Online], available at,https://www.asx.com.au/about/historical-market-statistics.htm#No. of Companies and securities listed on ASX [Accessed on 26th July, 2016] CGMA, (2016), Essential Tools for Management Accountants, [Online], available at https://www.cgma.org/Resources/Tools/essential-tools/Pages/list.aspx?TestCookiesEnabled=redirect [Accessed on 26th July, 2016] Malik, N.S., (NA), Management Accounting: Nature and Scope, [Online], available at, https://www.ddegjust.ac.in/studymaterial/mcom/mc-105.pdf [Accessed on 26th July, 2016] Kidane, F., (2012), Decision Making and the Role of Management Accounting Function A Review of Empirical Literature, Journal of Radix International Educational and Research Consortium, Vol. 1, no. 4 Josephson, M., (2015), 12 Ethical Principles for Business Executives, [Online], available at https://www.standardizations.org/bulletin/?p=13 [Accessed on 26th July, 2016] Colville, J., (2000), Incorporation: Pros and Cons, Accountancy

L’Oreal Marketing Strategy

Question Discuss about the LOreal Marketing Strategy. Answer: Introduction This academic paper is focusing on critical evaluation of marketing strategy employed by LOreal in order to conduct sustainable business with haircare products. In this particular essay, the learner has chosen Nigeria as the business location of LOreal. In order to conduct this essay, the learner has investigated the marketing mix of LOreal for increasing awareness regarding the haircare product in Nigerian market. This academic paper is consisting of various marketing frameworks, which are effective for getting a clear view regarding the effectiveness of LOreals marketing mix. Apart from that, the learner has also investigated the issues faced by LOreal while implementing the marketing mix for retaining Nigerian customers. In order to conduct sustainable business in competitive market, it is highly important to implement effective marketing strategies. This essay will emphasize the issues of adopted marketing mix by LOreal and its impact over business sustainability. Moreover, this essay is also focusing over branding strategy of LOreal in respect of Nigerian market. Branding strategy of the company is an important factor, which is having a huge impact over customers buying behavior. Following is the background of LOreal. LOreal is one of the leading cosmic manufacturer organizations in French market. The company is conducting business in world market since 1909, which is more than 100 years. Headquarter of the company is situated at Clichy, Hauts-de-Seine. Total employee strength of the company is 78600 as of 2014. Total asset of the company is 28.219 billion as of 2014. The company is conducting business in global market by providing quality cosmic products such as haircare products, beauty products, health care products and many more (Loreal.com, 2015). This essay is going to evaluate the current marketing strategy of this company in relation with Nigerian market. When it comes to Nigerian economy, the country is known as a middle-income market. However, in case of manufacturing sector, the country is acquiring the third position among the continent. Thus, the Nigerian market is suitable for LOreal to conduct sustainable business with effective marketing mix (Aaker, 2010). Following is the critical evaluation of marketing strategies, which are adopted by LOreal for retaining customers in Nigerian market. Discussion Marketing mix refers to the strategies implemented for promoting a product or services. In case of LOreal, the company is focusing over implementing effective strategies for increasing product awareness among customers in Nigeria. Marketing mix is consisting of seven components such as product, price, promotion, placement, people, packaging and positioning. In order to conduct sustainable business in Nigerian market, the company has implemented effective strategies for each elements of this marketing framework called 7Ps of marketing mix (Adair, 2011). Following is the critical evaluation of marketing mix of LOreal in accordance with the competitors of the company in Nigeria such as Avon, Johnson and Johnson and Procter and Gamble. The competitors are also conducting effective strategy implementation for acquiring market share in Nigerian market. In order to get a critical analysis of the effectiveness of marketing mix, it is important to investigate the marketing strategies of these rival organizations in respect of Nigerian market. Product is the major component of marketing mix. In order to conduct sustainable business in global market, it is highly important to maintain product policies. Thus, LOreal is manufacturing high quality products for satisfying the customers (Adcock, 2010). Apart from that, the company needs to maintain the feasibility between the advertisement and actual product quality. It helps in increasing reliability of the customers in targeted market. In this competitive market, rival organizations of the company are also implementing this strategy for attracting customers towards their brand. For an example, Johnson and Johnson is manufacturing high quality product especially for children. Thus, the company is assuring regarding less use of chemical components (Beck, 2010). Price policy refers to the strategy, which helps the company in estimating the price of the product depending on organizational expenses and economy of the target market. LOreal has implemented an effective pricing strategy for acquiring the high position in Nigerian market. The basic strategy of the company is to be flexible regarding the product pricing. Price policy is the most flexible or variable element of marketing mix, therefore rival organizations continuously implement different pricing strategies for creating barriers. According to Boone and Kurtz (2012), LOreal has adopted a low pricing strategy in Nigerian market for attracting the customers. On the other hand, Bose (2010) has stated that Procter and Gamble, which deals with Fast Moving Consumers Goods, has adopted the pricing strategy as per the product value and quality. The low pricing strategy of LOreal is hampering customers reliability, which is directly affecting the brand image of the company. Therefore, LOreal s hould adopt the pricing strategy according to the activities of rival organizations for gaining competitive edge. Overall, the current strategy is beneficial for the company. However, it can be harmful for the company in future perspectives (Bowman and Gatignon, 2010). In contrast with that, pricing strategy of Procter and Gamble is making the company cost leader in Nigerian market. Promotion is the most important activity, which helps in increasing product awareness among the targeted customers. From the very beginning, LOreal is focusing over investing huge amount for product promotion. The company has adopted celebrity endorsement strategy by hiring models and celebrities (Chernev, 2010). This strategy of the company is highly effective for increasing reliability of the consumers. However, implementing this strategy for promoting products is also having certain risk factors. First, LOreal is not the only one company who has adopted celebrity endorsement. Therefore, rival organization can also take the advantage of this promotional strategy (Dalgic, 2010). Secondly, the brand image of the product is depending over social image of the employed celebrity. That means, if the celebrity gets involved in any short of scandals then it will be difficult for the company to conduct sustainable business (Boulding et al. 2010). Apart from celebrity endorsement, LOreal has also adopted online advertising the strategy. That particular strategy of the company helps in increasing product awareness by reaching to the actual targeted consumers. On the other hand, Johnson and Johnson has also adopted this marketing strategy by publishing video advertisement in social media for acquiring market share in Nigerian market. This strategy is effective for providing product information to the customers in an effective manner. However, Farahmand (2011) argued that bandwidth issue can create barrier for the viewers of the advertisement. Moreover, the information provided by LOreal while conducting social media advertisement is sensitive and can be misused by the rival organizations for creating barriers. Placement policy refers to the process, which allows the company in increasing product availability in market. In case of LOreal, the company is focused over increasing supply chain in Nigerian market for increasing product availability. As the Nigerian market is full of competition, the suppliers power is not a big issue for the cosmetics companies. However, targeting the proper customer segment for proper product is required for conducting sustainable business (Ferrell et al. 2010). In case of LOreal, the company is targeted especially female customers for selling their products. On the other hand, Johnson and Johnson has targeted children for conducting business in global market. Therefore, it can be said that, the placement policy is fully depended over organizational requirements and the placement policy employed by LOreal is effective for the company (Kim and McAlister, 2011). People is an element of marketing mix, which allows the company in building strong relationship with the customers. In case of LOreal, the company has implemented effective strategies for building communication with Nigerian customers. It is highly effective for getting customers feedback regarding the product quality. In this manner, the company is able to share organizational information with the consumers (Lim and Lusch, 2011). This process is highly effective for knowing the expectation of customers. That helps in improving product quality accordingly to the customers expectation. However, conducting this process frequently can harm reliability level of the customers. Therefore, it is important to conduct this process but in not frequent manner. The competitive market required a high communication with the consumers (Mohammed and Rashid, 2012). Thus, rival organizations are also implementing strategies for building emotional attachment with consumers. LOreal is getting a clear vi ew of rivals organizations strategies for their communication model, which is effective for gaining competitive edge. Packaging is one of the components of marketing mix, which is effective for increasing interest of customers towards the brand. LOreal is focused over quality packaging of product by adopting innovative technologies (Patel, 2011). In Nigerian market, the company as adopted five layers hygiene packaging for maintaining and assuring the product quality. However, this particular strategy has increases manufacturing cost, which is hampering the overall profitability of the company. However, Woodruff (2010) argued that this strategy is having huge impact over satisfying the customers and increasing the product value as well. Competitive organizations are also implementing attractive packaging for their products, which ensures recycling of the product packages. That effectively helps the company in improving the brand image. However, In case of LOreal there is no such strategy implemented by the company. Positioning refers to the marketing strategy, which helps in developing a strong brand image among the customers mind (Young and Javalgi, 2010). The tag line of the company is Because I am worth it, which is effectively helping the consumers to recall the brand name in global and Nigerian market as well. Moreover, the way the company promotes their product is effective for attracting customers attention towards the brand. As LOreal is one of the leading cosmetics manufacturer organizations in global market, the brand image of the company is very strong. Thus, it can be said that positioning strategy of this company is effective in case of Nigerian market (Oguzor, 2014). After conducting the critical evaluation of adopted marketing mix of LOreal, it can be said that the company is having different advantages and disadvantages while conducting business in Nigerian market. The socio-economical status of Nigeria is not that strong, which is creating barrier for the company in conducting sustainable business (Gilaninia, Taleghani and Azizi, 2013). Moreover, different organizations are manufacturing same product, which is increasing market competition. Therefore, the company needs to restructure the required marketing strategies for developing strong market position in respect of Nigerian market. However, Kim and Park (2013) stated that the pricing strategy adopted by the company for this particular continent is effective for attracting customers towards the brand. Nigerian market is having different weakness in relation with sustainable business. For an example, lack of power supply is one of the most important disadvantages, which is creating barriers f or cosmetics manufacturing organization like LOreal (Moradi, Aghaie and Hosseini, 2013). Now, in this particular market scenario, LOreal has implemented the above discussed marketing strategies for conducting sustainable business. The following section is consisting of the analysis of to what extent the marketing strategy of LOreal is effective for conducting sustainable business in Nigeria. From the literature review, it has been found that each of the competitors of LOreal is having different strategies of market expansion. It has been found that PG is having price flexible strategy to meet the demand of consumer at the time of demand. For LOreal it can be said that as the products are limited to female only, hence when the organization increases its manufacturing cycle, then demand will be met without increasing the price. On the other hand, it is even true that with high demand, price must be increased so that more revenue is gained (Obikeze and Eze, 2013). If LOreal increases its price, then customer has the probability to move on to Avon as the later provides similar products with same price. This will be a competitive advantage for Avon. When PG is considered, it can be found that it sells FMCG products for all types of customers and thus, other products will adjust price flexibility. For LOreal, if beauty products are categorized for male as well, then surely div ersification strategy will gain more customer base within short period. For diversification, promotion is eventually required, and from literature review it has been found that PG used media celebrities for promotion, but later it proved negative impact on the company. If publicity of celebrity is negatively impacted, it will surely affect products of company as well, as they represent the brand image of a company (Srivastava, 2010). Hence, it is better for LOreal to deal with online promotion or digital media platform for attracting more customers. Digital platform is the widest virtual environment that engages all types of communities to respond simultaneously. Primarily due to categorized product diversification, LOreal will surely expend much of its capital, thus digital platform will create customer awareness with less expenditure. Operational cost will even be saved if promotion is done primarily through social media platform. If economy of Nigeria is considered, then it is sure that high price will negatively affect sales. Thus, it may reduce brand loyalty as well. PG generally has many products other than beauty category, and Johnson and Johnson has a stable pricing for its products. Thus, LOreal must not increase the price of products, but must increase the quantity of beauty products for female and some sub-products for male with lower cost in contrast with the competitors. Lowering of cost depends upon operational cost, which will be reduced by conserving the expense on promotion (Gilaninia, Taleghani and Azizi, 2013). Much of the consumer of Nigeria is found to not deal with beauty, thus, this is the responsibility of LOreal to create customer demand by provocative promotions. Some of the models from local Nigerian have to be engaged as a part of promotion, who will give the image of possible changes by using products of LOreal only, and thereby making a new trend of beauty enhancement among customer . Thus, promotion may be considered as the primary objective of marketing mix for LOreal, which will create customer trend and not to follow existing customer preference. When it comes to the product placement, the strategy of LOreal is effective in contrast with the Nigerian market. In case of Nigerian market, there are different organizations are providing beauty products and healthcare products. Therefore, competition of this market is remarkably high. The most important weakness of Nigerian market is weak road network, which is hampering transportation of goods. However, the literature review section shows that, the company is able to increase the supply chain in Nigerian market for increasing the availability of products. That helps the company in conducting a sustainable business by attracting more customers towards the brand (Farahmand, 2011). As Nigeria is little bit of backdated in relation with technological innovation, it is difficult for the company to conduct communication with customers. In this particular environmental situation, LOreal has implemented online communication with the customers. Most of the people of this continent are not able to access internet connection; therefore, this strategy of the company is not effective for this environment. In order to communicate with the customers, the company should conduct a direct communication process. That will help the company in getting customers feedback in effective manner. Knowing the feedbacks of customers will help the company in improving product quality as per the customers requirements. In order to fulfill the corporate social responsibility, LOreal is focused over using renewable resources for product packaging. It helps the company to reduce environmental issues in Nigerian market (Mohammed and Rashid, 2012). Moreover, this strategy of the company helps in reducing organizational cost and increasing profitability. Therefore, this strategy of the company is effective for increase reliability of the customers. In this manner, the company is also able to conduct a sustainable business. Brand image of the company is already in a high position in world market. The literature review section is emphasizing that LOreal is the one of the leading cosmetics manufacturer in global market. Therefore, the strategies of the company are also effective in Nigerian market. Customers are satisfied with the product quality and pricing, because the combination of product quality and product price in effectively increasing the product value. LOreal should measure the requirement of Nigerian customers for improving the product quality for conducting sustainable business. Apart from that, the company should focus over the customer evaluation process for knowing the requirements of the customers. As LOreal is fulfilling the corporate social responsibility, it will be easy for the company to avoid any kind of legal issues in Nigerian market. Therefore, the company should maintain this practice for future progress of business in Nigerian market. Conclusion After conducting this essay, it can be concluded that LOreal is conducting sustainable business in Nigerian market. In order to assess the marketing strategy of the company, the learner has provided a critical evaluation of marketing mix in relation with LOreal. From this section, the learner came to know that, the company is conducting effective product, price, promotion and packaging strategies in relation with the Nigerian environment. On the other hand, the strategy of communicating with customers is not feasible with the Nigerian environment. That is effectively creating barrier for the company in conducting sustainable business. In order to avoid this particular issue, the company should restructure the strategy of effective customers evaluation process. That helps in knowing customers requirements and improves the product quality accordingly. While evaluating the marketing mix of LOreal, the learner has also compared the strategies with rival companies of LOreal, which is help ful for getting a clear view of the effectiveness of marketing mix adopted by the company. The overall analysis shows that, LOreal need to implement effective strategies for conducting sustainable business in Nigerian market. 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