Analysising Television Advertisements: Music Products

I have found six advertisements for music, such as compilations and greatest hits albums; they were all obtained between the times of 6pm and 8pm on Channel Four. The majority of this time was taken up by the broadcasting of a live concert of a ‘chart topping' solo artist. The first advertisement is for the band True Steppers' album True Stepping. Their record company is Virgin, so the advertisement began with a large Virgin symbol surrounded with a white border: this border remained unchanged throughout the advertisement and is the same with all Virgin music advertisements. This means one can identify and associate all advertisements like it with the Virgin record label. The music then began to play: it was the band's number one hit and instantly grabbed the attention of anyone who knew the song. The band itself is not widely known, but they have made a number of songs featuring more famous artists than themselves. A list of these artists was then read out to associate these big names with this smaller product. This was to make people buy the record not only for the main band but also, for the featured artists. The music continues to play and the tracks on the album are listed. The narrator then states ‘It's so good you might just want to share it with everyone else'. An attractive young lady is then shown, wearing very revealing clothes, standing outside a building with the album playing, extremely loud. There are also many respectable onlookers, (men in suits, pensioners and mothers with young children) are watching with looks of horror on their faces. This essentially uses sex to sell the product however it also uses the image of being ‘cool'. Loud music and the appearance of standing up against the respectable majority bring about this image and encourage the target audience want to buy the product just to be cool and be in the ‘in crowd': where a lot of teenagers would like to be. Finally the narrator says the Virgin slogan ‘Whatever turns you on' and a picture of the box comes up with a large price beneath it. The price is stated and is made to stand out because it is a reasonably low price and is an important factor along with the high quality of the product, tending to make people more likely to part with their money. The second advertisement is for a compilation of various artists, of the dance and trace genres. The advertisement starts on a typical, boring, dull coloured, city bus. The camera the zooms in on the back row, where a girl is reading the Holy Bible. However the camera only just gives the viewer time to take all this information in, before it continues it's zoom into her golden eyes. In the pupil of here eye is a nun standing in front of a stained glass window, the music then begins and the nun's vestments fall to the ground to reveal a stereotypical ‘clubber'. It is then that the viewer realises that it is not in fact a stained glass window but a set of disco lights and is a club not a church or nunnery. A number of tracks are played and the appropriate artists are listed, the music stops and the camera zooms back to show the girl looking shocked as though she has just found something out, or been converted The camera then zooms out to the front of the bus. The screen blurs and a picture of the box appears. No price is mentioned nor is there any other information on the product. Then for the first time is the name of the product mentioned, The Clubbers' Bible, and a slogan appears ‘The Clubbers' Bible: worship your weekends'. The advertisement starts off dull so that the contrast between the bright club and the grey bus is as large as possible. The bus is meant to show how boring your life is and how colourful your life could be if you brought this product: it is appealing to our aspirational desires. The girl is reading the Bible for the simple reason of the products name. The nun in front of the stained glass window draws the viewer further into the religious implications the product makes but then it is all change to the music side of the product. The advertisement again uses an attractive young woman as a suggestive lever to bend the viewer towards buying the product. The club featured in the advertisement reveals more information on the true nature of the product and makes people associate the perfection and holiness of the Bible with the product, clubs and the people within. This perfection is attempting to sell the product in the real and very imperfect world. The design on the front of the box is the same as that on the Bible again connecting the Bible and this product. A price is not mentioned at the end, probably because the product is rather more expensive than it should be so less people would be willing to part with their hard earned cash. The whole advert carries a mainly religious theme to imply perfection and superiority so it appears above any rivals in the mind of the viewer. The third advertisement is for another compilation called R&B2. The music began at once with a recent hit by one of the featured bands. This action was to entice the viewer into concentrating on the advert to see if any other major artists are mentioned, which they are. The compilation is a double CD and in the advertisement there are only six artists mentioned: these are the most widely known in the compilation. The most renowned artists are the only ones mentioned because this would make people want to buy the whole record for individual or a view of the featured artists, not for the fact that there are many artists. The advertisement has no slogan but a price is mentioned and is also made very prominent. In this case the price is mentioned because it is very low and is therefore a good selling angle of the product and would help it to sell. The advertisers would have paid for this prime time (mentioned above) in order to catch their target audience, whom I believe to be mainly teenagers, because they have the largest effect on record sales. If they are not buying the record themselves then they are having it bought for them as a gift. It is my belief that teenagers are the target audience because the majority of the crowd at the concert were teenagers: therefore I come to the conclusion that this percentage will also be the equivalent for home viewers, the majority would be in their teens. Here are the reasons that I believe that the adverts are aimed at people in their teens: firstly all of the people featured in the above advertisement, who were not artists, appear to be in their early twenties or teens, so teenagers can imagine themselves in the place of those in the advertisement. Secondly, a lot of bright and appealing colours are used throughout, which I find attractive, and I therefore conclude that other teenagers would like this and it would help the adverts to lodge themselves in the mind of the viewer. Finally, sex appeal is used in two of the above advertisements, but only very mildly, and as a teenager one becomes aware, for the first time, of the use of sex in advertising in the real world.?

Boys Don’t Cry Analysis Essay

Boys Don’t Cry Analysis Brandon was deffinately a very confused person, but yet seemed to have everything under control most of the time. This is the only reason that she was ever eve able to trick everyone into thinking she was a he. Brandon was able to apply most of the male social norms to her every day life, for example: Drinking and driving, neither of the women were asked to drive after they had been drinking, it was the least drunk male that drove them all, and that illegal social norm is usually attributed to males only. Brandon committed many deviant acts through out the movie, some illegal, and others just kind of weird. An illegal deviant act was her stealing cars, a non illegal deviant act was her trying to drink like a real man, when there was no doubt in her mind that she would be able to. Because deviance refers to socially disapproved behavior, which is basically what Brandon did through out the movie. The normative view of sexuality is one of scorn and hatred; Tom and Jon had normative views of sexuality. They did not understand it, therefore they did not like it, and it’s as easy as that. While on the other hand the reactivate view of sexuality has a much more broad and opened mine about the subject. Lana was a reactivate when it came to sexuality, she understood what Brandon was feeling for her, and no matter what the consequences were, and she would live with them. The normative view of sexuality is definitely the perspective that best applies to sexual identity. That is really kind of what sexual identity is any way, how you as a human want to look, feel, and act. The medicalization of deviance in this movie ran ramped; almost everyone had some sort of problem that could be considered an illness. With Tom, Jon, Lena, and her mom, it was drugs and alcohol. For Brandon, it was her sexual identity problem, she just did not comprehend that she was a female, and has to live with it. Medicalization of deviance, and conflict theory go hand in hand, because all medical model does is create conflict, right? It is just like our justice system out there, the number of poor people getting arrested in the United States out numbers the more wealthy and respected by three times. Should that be telling us something about how we are running this country. That is the same reason for all of the characters in the  movie; they drink, swear, steal, and lie, basically because that is the way that they like to live in the lower classes of society. I would have to say that what Brandon has is not a result of bad parenting, but rather a medical deviance problem. I am sure that Brandon’s upbringings were not great by any means, but it did not turn Brandon into what she had become. So basically what I believe is that, yes parents do need to show their children both rewards and punishment, but in moderation, but neither of those will help that much when it is as bad as Brandon’s case There were many examples of Brandon conforming to male roles through out the movie; some were pulled off better than others. One that she did pull off quite well was her ability to sexually please a woman with out her knowing that Brandon actually had no penis. Another male role she played well was her ability to slip little messages in to conversations or situations that would back up her manliness. Like getting in a fight at the bar, or waiting at the door until the girl had gotten in to make sure she was ok, or the suggestion of Brandon having a baby of her own, but while still keeping the masculinity in the subject. One of the hardest challenges that Brandon faced was riding the truck; she took a tremendous beating for a woman and shook it off like a man would do. When you know she hurt much worse than she showed, because that would not be very manly to show your pain. So in conclusion I would have to say that any woman that could pull off being a man for that long with out even her closest friends knowing about it for that long of a time period is a very strong willed person, and maybe deserves to live as a man, or what ever she wishes to be.

“Beowulf” by Seamus Heaney and the Anglo-Saxon poem “Dream of the Rood” Essay

Fealty is one of the greatly-recognized values of the Anglo-Saxon world. Often defined as a type of loyalty or allegiance, fealty plays a more engaging and active role in Seamus Heaneys Beowulf than in the Anglo-Saxon poem The Dream of the Rood because of the way it causes action to be taken. Understanding the use of this Anglo-Saxon value can reveal its importance in Anglo-Saxon life and literature. In Beowulf, the main character Beowulf uses fealty to empower him to perform heroic deeds. This is shown through the actions that he makes: upon hearing of the attacks by Grendel, Beowulf rushes to the aid of Hrothgar, a friend of his father’s. Beowulf’s father, Ecgtheow, previously killed Heatholaf, a member of the Wulfing tribe. According to Anglo-Saxon terminology and law, a debt or wergild must be paid to the relatives of the victim. Unable to pay this manprice (StudyGuide.org), Ecgtheow fled to avoid war. Hrothgar healed the feud by paying (Line 470) this debt which caused Beowulf’s father to swear fealty to Hrothgar. It is this fealty that his father made that encourages Beowulf to follow up on an old friendship (Line 376) and assist Hrothgar by defeating Grendel. Another example where Beowulf uses fealty to act heroic is the decision to fight the dragon. Although this occurs in the older phase of Beowulf’s life, his loyalty or fealty to the Geats as king of the people (Line 2513) obliges him to defend them, believing that its his duty. Conclusively, the utilization of fealty by Beowulf results in actions being carried out. The Anglo-Saxon value of fealty is also used by other characters in Beowulf to execute intrepid actions. The greatest example of this is the aid shown to Beowulf by Wiglaf during the battle against the dragon. During this battle, Beowulfs sword fails him and hes in need of assistance from the eleven comrades personally chosen for the encounter. However, excluding Wiglaf, that hand-picked troop broke ranks and ran for their lives (Lines 2597-2598). Wiglaf was the only warrior of the band who stood by his lord. In a sign of respect toward the heroic ideal of the Anglo-Saxon world that states that he is obligated to fight for their lord to the death (StudyGuide.org), Wiglaf interferes in the fight and they eventually defeat the dragon. This principle demonstrates how fealty is significant to  Anglo-Saxon life in the way it inspired Wiglaf to aid Beowulf. All in all, fealty is acutely used in Beowulf as a basis to which one could complete actions. In Dream of the Rood, fealty is shown by the cross to Christ but it doesnt play an actual role in the poem because the cross is an inanimate object and cannot use his fealty to protect his lord. In a sense, the fealty in this poem is more idealistic than in Beowulf since the cross has the determination and the eagerness to aid Christ during the crucifixion but he cannot interfere. This willpower is illustrated when Christ was placed on the Cross in preparation for the crucifixion. The cross states that although the ground shakes, it â€Å"dared†¦not against the Lord’s word/ bend or break (Lines 35-36). That provides the notion that the cross has the intention to help Christ because it bending or breaking would hinder Christ; the cross, by announcing that it wouldnt do such a thing verifies its fealty. Therefore, fealty is used in the poem as a concept, not as a reason for action. In conclusion, the application of fealty to the two Anglo-Saxon texts is evident but more significant in one then the other. Still, fealty contributes to both pieces of literature and its complex use exposes why it is so vital to Anglo-Saxon society. Works Cited Glenn, Jonathan A. â€Å"The Dream of the Rood.† University of Central Arkansas. May 2009 . Heaney, Seamus. Beowulf A New Verse Translation (Bilingual Edition). Boston: W. W. Norton & Company, 2001. â€Å"Beowulf – StudyGuide.org.† StudyGuide.org. May 2009 . Works ConsultedDictionary.com. May 2009 .

Retail industry in last ten years Research Paper

Retail industry in last ten years - Research Paper Example The paper also analyses the role played by the mergers and acquisitions which had led to successful operation of the few big organization in the retail industry. Changes in the retail market: The general overview regarding the retail market has changed considerably over the last ten years. Originally the retail market signified a clothing market which primarily involved a made to order market, but in recent time, the dimension changed and it emerged as a ready to wear market. The standard practice of the retail market involved customers flipping through the product catalogue, selecting the color, size, and the texture of the clothing which they desired to purchase and then the customers had to wait for the sewing process of the clothes to be complete before they received the delivery of the final product. However in the era of 21stcentury, the multinational organizations have stepped in the market and the outlook of the retail market changed with large sized stores where the customer s were offered various products under a single roof. The retail industry in the present times comprises of products other than clothing and is primarily segregated into two segments which are hard and soft. Under the hard segment, the goods include electronics, appliances, and furniture whereas the soft segment deals with clothing, apparels and products of fabric. The increase in product under the retail chain has also strengthened the competition between the top organizations in the retail sector. Another major change which has evolved in the retail market is the conversion of the departmental stores into big apparels. Before 1999, the departmental stores in US were facing a major problem in the business due to loss of sales and in order to revive their market condition, the change in strategies was adopted by the store owners. The period from 1999 to 2005 witnessed a major downfall in the sales of the departmental stores whereas; the sales figure in the warehouse chains and the cl othing stores took a major leap. The cause of the failure of department stores was many. The change in the lifestyle of the people was one of the primary causes. The lifestyle of the people living in suburbs encouraged for the creation of the malls. Consumers preferred to shop in the areas near the localities where they lived and the down town departmental stores were soon out of fashion. The shopping malls saw the emergence of big brands under the same place and were successful in gaining the attention of the customers. The overall fashion trends of the customers were also changed dramatically and the branded retailers were successful in addressing the needs of the customers at an affordable price. The retail industry witnessed a change in the modes of payment also in the past decade. The customers of the 21st century prefer to opt for non-cash payment and the payment by debit and credit card has made shopping more easy for the customers. The number of payment by cards in the retai l sector rose to 5.3 million in the year 2003. The advancement of internet also has changed the mode of operation of the big organization in the retail sector (Plunkett, 2008). Over the last decade most of the reputed organizations have implemented the online selling techniques by the improvement of the web portal. The websites of the respective organizations are flooded with product information and the customers can easily purchase the product of their choice by making an e-payment and the products

Courtroom Technology Essay Example | Topics and Well Written Essays - 750 words

Courtroom Technology - Essay Example The result was a massive media spectacle. Some judges disapprove of cameras in the courtroom, suggesting that judges may end up playing up to the camera. It is generally considered a negative thing to have a great deal of media attention surrounding a trial as it may prejudice those involved. Different jurisdictions have different rules relating to this issue. Indeed, even some Supreme Court Justices have been somewhat schizophrenic on this issue. A few years ago, Justice Antonin Scalia, who has always taken a hard line against technology in the courtroom, expanded the notion of where technology was acceptable during a public speech he gave: During an April 7 speech by Scalia at a high school in Hattiesburg, a deputy federal marshal, Melanie Rube, demanded that AP reporter Denise Grones and Hattiesburg American reporter Antoinette Konz erase recordings of the justice's remarks. The reporters had not been told before the speech that they could not use tape recorders. When Grones resis ted, the marshal took the digital recorder out of her hands. The reporter then showed Rube how to erase the recording (AP). This issue caused a great deal of controversy at the time, and eventually led to an apology. Nevertheless, it has been reported that Justice Scalia is fond of the Ipad and uses it regularly. Clearly, the position of courts have everywhere have been evolving over the years. A timeline would suggest they have moved from conservative restriction to a more permissive, liberal approach. Standards vary from one jurisdiction and one judge to another. Indeed, other supreme court judges have been equally happy about the result of technology in the courtroom. One of the court's recent appointees, Justice Kagan, has the following to say about the huge amount of legal pleadings that justices have to work their way through: â€Å"At times there are as many as 50 friend-of-the-court briefs for one case. That is on top of the motions submitted directly by the named parties. So there is a lot of reading . . . And you know that's a big part of the job and if a Kindle or an iPad can make it easier, that's terrific" (Beahm). We see that people intimately involved in the judicial system have embraced technology in some ways, while rejecting it in others. We need to find ways to effectively implement technology across the board so long as it is helpful. There are a number of other ways that technology can be useful to those involved in the legal profession. For example, electronic discovery has made life very difficult for many lawyers. The sheer quantity of electronic documents involved in some cases makes it impossible to physically go through every document or email by hand. Special software is required to deal with these large quantities. This software can search through keywords to find important phrases or names. It can dramatically shorten the amount of time required to find what a lawyer is looking for. Both courts and lawyers can work together as pa rtners to develop and implement technologies in the courtroom. One system currently being used is called Digital Evidence Presentation System and allows for electronic, integrated presentation in the courtroom. As one expert says: â€Å"Although attorneys have significant control over the systems in the courtroom, the court has instantaneous override capability. With the touch of a button, a judge can turn off every screen in the courtroom, including the screens in the jury box and the large screen displaying

Genetics Science Fiction Essay Example | Topics and Well Written Essays - 500 words

Genetics Science Fiction - Essay Example You would think that by the year 2000 they would have worked out a way to keep down the noise of trains at night. He crept forwards, feeling his way along the rough brick wall until he reached the metal door at the end. The keypad number Jimmy had sent him by email that morning was etched into his brain. He had to use the torch to illuminate the keypad, but in five quick seconds he punched in the numbers and the door slid almost silently aside. Once in the building, Jason closed the door with a satisfying â€Å"click† and looked around. He was in an ordinary corridor with several brightly colored steel doors labelled â€Å"LAB F†, â€Å"Compressor Room†, â€Å"Lab G† and one door that had no label except a hazard warning sign. At the far end of the corridor there was an unusual oval door under a large black sign which said â€Å"Maximum Containment†. It had a metal wheel and rubber seals all around it like the entrance to a submarine. Along the wall s ran a series of colored pipes. Jason headed for the oval door, turned the wheel and entered.

An Evaluation of the Impact of Sales Representatives on International Dissertation

An Evaluation of the Impact of Sales Representatives on International Business - Dissertation Example This dissertation is a qualitative analysis of the value of this method of business management. It discusses findings in the form of revenue and profit charts of the selected company, and analyses those findings in light of the restructuring of the company business policy by the incorporation of sales representatives as marketing agents. It concludes by presenting recommendations on the measures that could be adopted to improve the impact and efficiency of sales representatives across the world, by highlighting and studying the challenges that the representatives might face in the field. Through this dissertation, it is recommended that instead of relying solely on one technique of international business dealing, the multi national companies should employ a combination of techniques so that the limitations of one are compensated for by the advantages of the other; in this case, such combination would be that of using sales representatives along with retail and departmental stores for international business. ... †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 3.2: Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 3.3: Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 40 Chapter 4: Advantages and Limitaitons†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 43 4.1: Advantages of Sales Representatives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦ 43 4.2: Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 4.2a: Limitations of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 4.2b: Limitations of the method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 50 Chapter 5: Recommenda tions and Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 54 5.1: Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 54 5.2: Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 63 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 67 List of Tables Table Page Number 3.2.1: Revenue divisions of Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 26 3.2.2: Fourth quarter revenue and profit Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 27 3.2.3: Total and net global expenses of Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 30 3.2.4: Zonal revenues and profits of Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..39 List of Figures Figure Page Number 3.2.1: Overall percentage trend in total revenue and operating profits†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33 3.2.2: Percentage trend in total revenue and operating profits in Latin America†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 34 3.2.3: Percentage trend in total revenue and operating profits in North America†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 35 3.2.4: Percentage trend in total revenue and operating profits in Central and Eastern Europe†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 36 3.2.5: Percentage trend in total revenue and operating profits in Western Europe, Middle East, and

Japanese Distribution System Essay Example | Topics and Well Written Essays - 4000 words

Japanese Distribution System - Essay Example Wholesalers - Intermediaries or middlemen who buy products from manufacturers and resell them to retailers. They take the same type of financial risk as retailers, since they purchase the products, keep them in inventory until they are resold to retailers, and may arrange for shipment to those retailers. Agents and/or brokers - Intermediaries who work between suppliers and retailers. They do not take ownership of the products they sell and are independent sales representatives who typically work on commission based on sales volume. They can sell to wholesalers as well as retailers. The Japanese distribution system accommodates the cultural and economic concerns of business establishments in Japan. This is such as business relationships are heralded as more important than implementing immediate and profitable business decisions that might trigger a strain in fulfilling social obligations to the participants in the distribution channels. Both Japanese and foreign observers, above all the United States, claimed that such intimate business relationships between an (in comparison to the United States) unusually high number of small players (both retail and wholesale establishments) not only formed a non-tariff barrier to foreign suppliers, but that such business relationships were protected... Agent or Broker Channel - This type of arrangement can include producers selling to agents, agents selling to wholesalers, who sell to retailers, who then sell to consumers. The Japanese distribution system accommodates the cultural and economic concerns of business establishments in Japan. This is such as business relationships are heralded as more important than implementing immediate and profitable business decisions that might trigger a strain in fulfilling social obligations to the participants in the distribution channels. Both Japanese and foreign observers, above all the United States, claimed that such intimate business relationships between an (in comparison to the United States) unusually high number of small players (both retail and wholesale establishments) not only formed a non-tariff barrier to foreign suppliers, but that such business relationships were protected by a legislation (the Large-Scale Retail Stores Law) that was in favor of small-scale establishments. The revision of the statute as demanded by the United States was therefore seen as hopeful solution to "modernize" the Japanese distribution system (less small-scale operations) and also pave the way for Japanese and foreign suppliers to enter the Japanese market. 1.1 The Japanese distribution system as barrier to trade When Japan surrendered to the American supremacy on August 15, 1945, the Japanese economy was in almost near collapse1 and Japan had to finally accept foreign occupation to their economy for the first time in its history. The occupation by the Allied Powers2 lasted over six years, obliviously more than double the originally envisaged three years.3 The Allied Powers had originally planned to contain Japan into a

Edward Said article-- States Essay Example | Topics and Well Written Essays - 500 words

Edward Said article-- States - Essay Example It is very difficult to ascertain one’s identity and most people attach it to their ancestors and their homeland. Said on the other hand, left Palestine as a young child without having developed a rational sense of thinking and scientific temper and thus finds it tough to form a connection with Palestine in the present day – something that has been consistently talked about in his article. An identity crisis takes place when an individual becomes unsure of the role that he has to play in his life; many a time this may be attributed to travelling during one’s fledgling years and or not knowing the family to which one may be affiliated to. Erik Erikson, the theorist that coined the very term, has linked this crisis to the childhood of an individual. In the present case, the same can be understood by reading about Said’s departure from Palestine when he was a young boy. (Cherry, K) He studied abroad and developed American ideals as he grew older. The images and impressions that he has of Arabs and Muslims residing in Palestine are very different from the reality situation and this puts him in a tough spot when he begins to talk about his childhood. He has no memories of the country to reminisce and he feels inadequate in this regard. He has tried very excellently to explain the mechanism of Arabs and Muslims in the current scenario however finds that he can only do so with the help of Western ideals and imagery. He feels betrayed by his own ideas of a melting pot. (Visual Memoir: Edward Saids "States") Another issue that has been touched upon greatly is the idea of race and ethnicity. America today contains a hybrid mixture of people belonging to various cultures and ethnic groups as opposed to places like Palestine where it is difficult for even a single group of people to survive. One’s race and ethnicity also

Introduction to communication in health, social care or children’s and young people’s setting Essay Example for Free

Introduction to communication in health, social care or children’s and young people’s setting Essay It is important when communicating with people to observe their reactions, this is important for many reasons as it can give us some insight and indication to whether a person has understood us or not, if we have given any direction or are trying to pass on information. By looking at a person’s reactions we get an idea also to how what we are saying is being received. For example if we say something to a colleague or parent we can tell by a person’s reaction if what we have said has made or is making them happy, sad, confused, angry, outraged, worried or excited. If the persons face starts to change to look cross or frown then there is a chance you may offended, upset or made them angry, whereas if a person is smiling, laughing, joking or bright eyed they may be happy or excited. If we can learn to notice and judge these reactions we can adapt and adjust our communication by our tone or language we are using accordingly. It is not only important so you can determine whether what u have tried to convey has been understood. Reactions and body language are a person’s unspoken words or feelings and can at times be up to 30% of communication. If there was someone in my setting whose reactions and or body language become or was different to that of their normal behaviour or that of expected normal behaviour and I was concerned it would be part of my job role to pick up on this and also to communicate this to my appropriate senior within the setting. In our settings there may be many barriers a person might face in terms of communicating with one another. A common barrier is language. Others might include a learning difficulty, hearing impairment, emotional state of a person, intellect of a person, noise a sight and/or speech impairment. The list is endless some barriers are social barriers, some emotional, some environmental. Not only is it part of our role to recognise these barriers it is also our responsibility to try to reduce overcome and eliminate them when trying to communicate effectively. An example of this would be if I had a child, parent or colleague in my setting who had a problem speaking or understanding English I may use body language and facial expressions as a form of communicating and conveying a thought or feeling. Another way I could overcome a language barrier might be to make use of one of the services the setting provides like a translator or interpreter. All of these methods are acceptable and effective ways of overcoming language barriers. Another example of a barrier to communicating would be if I was trying to have a confidential talk with a parent but my environment was crowded and noisy, the noise would be a barrier as it might prohibit us from fully hearing one another and if it is crowded we may not be able to talk confidentially without others hearing or listening so to eliminate the barriers it would be necessary to go somewhere private and less noisy. Confidentiality means information that is privileged private not to be shared or exposed to or by anyone. This could be something that is said, a letter, a document a piece of information that is confidential. In our setting it is essential anyone disclosing and sharing information with us know that we will not share this information unless it is for the well being and safeguarding of the child. In our setting we are constantly being given confidential information whether it be medical need dietary needs educational requirements of or child protection issues. Generally we do not share confidential information with everyone but it is so important that the appropriate people and or organisations are informed and aware. If a child had special dietary requirements we would need to share this information with the staff who supervise the meal/snack times and also the staff in the kitchen. Another time you might share information would be if you had concerns about a childs protection and wellbeing outside of the setting. In these circumstance it is our role to sensitively disclose any concerns, information or observations on that young person to our line manager supervisor or someone in a higher chain of command at the setting to us.

Ray Charles Contributions To Popular Music

Ray Charles Contributions To Popular Music Ray Charles has been described by many of his contemporaries, Such as Frank Sinatra, who said, Ray Charles is the only genius in the business. I am going to discuss to what extent Ray Charles contributed to popular music. Ray grew up alongside both gospel and country music and was heavily influenced by these two genres. I am going to discuss how through his integration of gospel and rhythm and blues in releases such as I Got a Woman helped Ray create his own musical identity but ultimately helped to create a whole new musical style Soul. Finally I will discuss how his fusion of white country music through Modern Sounds in Country and Western Music helped to break barriers and introduced country music to a mainstream audience. Nat King Cole and pianist-singer Charles Brown, much to similar style of Cole had a great effect on Ray Charles. Ray closely imitated these artists as a teenager and during his time with Swing Time Records, headed by Jack Lauderdale. However, for Ray too be more successful he would have develop his own musical identity. During the 1950s Ray Charles would begin to blend RB and secularise gospel styles, which would ultimately lead to birth of Soul. He would begin to incorporate the chord changes, song structures, call and response techniques, and vocal screams of gospel. The influence gospel had on Ray is present from an early age. Ray grew alongside church music and would listen to Wings Over Jordan and the Golden Gate Quartet. During his time at school he would regularly sing in a choir and also organise his own informal singing group, which would sing rhythmic gospel music. In 1953 Whilst recording for singer Tommy Ridgeley at the JM Studio, New Orleans, Ray would play a couple of tunes after the session. He performed Feeling Sad funeral march and Guitar Slims and Rays I Wonder Who. His performance is characteristically blues, as ray weeps his way through the lyrics as horns drone sombre chords. However as Micheal Lydon states that after re-listening, Ray opens his voice in baby steps, exploring how to shade his vocal textures. This recording shows that Ray would need to push himself further with his emotional range. Around his birthday after Ray begins to widen his emotional range his friends in New Orleans would notice a change he began to sound like a gospel singer. Trumpeter Wallace Davenport recalls The first time I heard him I thought he was Charles Brown, then he started getting into that church thing. As Ray began to incorporate gospel into his music he would listen to gospel radio and read the Braille bible he carried. Renald Richard explained how Ray loves the blues singers like Joe Turner, but most of all he loved gospel singersà ¢Ã¢â€š ¬Ã‚ ¦He used to talk about Archie Browne, the lead singer with the Five Blind Boys of Mississippi, how much he liked them. He would then begin to sound like them by turning and playing around with his notes, which would be much to the enjoyment of the audience. Later on in December 1953 whilst with Atlantic Records, Armet Ertegun and Jerry Wexler would listen to four arrangements Ray had made on radio station, WDSU. In this you can hear three distinct elements: Jazz, Deep Blues and fervid Gospel, coming together in an early stage, not a sound which is fully refined but one that sounds like Ray Charles. If there was a single turning point in the career of Ray Charles, it probably occurred on November the 18th 1954 at a radio station in Atlanta. It was here Ray and his recently formed band would record I Got a Woman. This was his first hit Ray had with a gospel influence. In October 1954, Ray was touring with his first band toward Indianna. Whilst searching the radio stations he would stop when he found a gospel station. Renald Richard remembered vividly a gospel tune that came on with a good groove and started singing. Ray sang something like I got a woman and I answered yeh she lives cross town then shes good to me. Renald then wrote the song for the next morning to the satisfaction of Ray. I Got a Woman is an archetypal 16 bar secularisation of My Jesus is all the World to me. Others have seen it as a straight rewrite of I Got a Saviour. The songs Ray had performed before like The Suns Gonna Shine had the hortatory tones of a preacher in the pulpit. I Got a Woman was a preacher a t a picnic. Light heartened gospel spiritual joy into sexual delight. It would lift the listener with each of its 4 bar chord change, confirming his optimistic lyrics. Just as the church would joyfully celebrate the glory of God. I got a woman was a record for every happy couple in America, black, white and in-between. The band first performed I Got a Woman for Ahmet and Jerry as they arrived at the Peacock club in Atlanta. Ahmet described how the power and precision had stunned Jerry. Jerry stated that something fantastic had happened, Ray had hatched, ready for fame. Through blending gospel with blues, Ray had the first time fused two strict idioms. In the African-American community the blues and gospel are both part of their culture. However a blues singer didnt sing gospel and a gospel singer didnt sing the blue. It was taboo. Many people believed that it was sacrilegious to mix blues with spirituals says Big Bill Broonzy and American blues singer. However, it quickly rose to the top of the charts in early 1955, the success of I got a woman being down to good attention from both white and black markets. Before, Ray had recorded songs like Mess Around by Ahmet Ertegà ¼n, which were big in the RB charts but not the white charts. A year after its first recording, Elvis Presley would confirm the impression it made by his own cover of I Got a Woman at RCA. In Jan 1955 Billboard quotes as I Got a Woman as one of the most infectious blues sides to come out since the summer. At the following recording session for Atlantic in Miami. Rays defining sound would be clearly and precisely heard. Ray recorded four charts, two straight blues and two gospel charts. The gospel songs This Little Girl of Mine and A Fool For You would reiterate Rays push of his gospel influence. This Little Girl of Mine is an up-tempo shouter with a rhythmic Latin feel based on the gospel song This Little Light of Mine. A Fool For You is a 6/8 double time waltz with Rays sanctified singing but without the heavenly lyrics, accompanied by piano gospel licks and preaching horns. Although, like I Got a Woman these two gospel and RB charts was seen as sacrilegious, the mix Ray had created appealed to so many audiences across the nation, and introduced a new music that would have a lasting effect, which would be later labelled as Soul music. As the 1950s progressed vocal groups following Ray Charles, began to add a sense of urgency and meaning- Soul, to their style of music resulting in the groups of Motown and others, including groups like the Chicago based family band called the Staple Singers who had hit songs which were centred around Gospel and RB. Their success followed on into the 1970s. In the late 1950s into the 1960s girl groups joined male Doo-Wop and RR groups, which resulted in groups like The Shirelles, Marveletess and The Supremes. Their material was largely written by the Brill Building writers and received hit records but never usually lasted. As Ray Charles added the gospel influence to his music, such as the call and response backing vocal groups like the Raylettes so too did Aretha Franklin. She reinfused her female backing groups with a gospel influence, which are present in her mid 1960s Atlantic recordings. Other artists like James Brown, who started his career as a singer with the Gospel Starlighters, following the style of Reverends Julius Cheeks and Claude Jeter added RB to their style. The vocal urgency and syncopated dance rhythms of gospel along with top notch RB house bands came together most clearly in the music of James Brown. Combining a Little Richard- style act with other theatrics from Joe Tex and a pleading version of Ray Charles gospel/soul. He then recorded his hit Please, Please, Please. In 1959 Ray released Whatd I Say, a song that became a top ten pop hit and would be one of his last singles with Atlantic before his move to ABC. There are clear gospel influences combined with the sexual innuendo in the song made it not only widely popular but very controversial to both white and black audiences. In the middle of the song. Charles indicated that The Raelettes should repeat what he was doing, and the song transformed into a call and response between Charles, The Raelettes, and the horn section in the orchestra as they called out to each other in ecstatic shouts and moans and blasts from the horns. This improvised interchange between himself and the Raylettes and between the band and audience is much like that of a Preacher and his congregation. Ray also uses gospel dialouge with unuh-uhnnh over charles moans and cries. He also uses phrases like shake that thing and I feel alright, and expression for the body instead of the lord. During Rays early life the influence of country and western music is ever present. When Ray Charles was growing up, the south was full of Country or Hillbilly music. Ray explains how there wasnt a single Saturday night that he wouldnt listen to the Grand Ole Opry on the radio. I loved Grandpa Jones and other characters. I could hear what they were doing and appreciate the feeling behind it. Ray would listen to Jimmie Rodgers, Roy Acuff, Hank Snow, Hank Williams and later Eddie Arnold. I listened to them all the time, I certainly dug it and paid it some mind. In 1948 Ray joined a Hillbilly band called the Florida Playboys. It took just one audition to convince the Playboys that Ray could play country music with genuine flavour, and they hired him, no questions asked about race. For seven months he gigged with the band, playing current country hits of the day like Kentucky Waltz and Anytime in white honky-tonks in and around Tampa, learning to yodel and singing, Waiting All for You. Even as black, blind man, Ray was accepted and applauded just like anyone else by the audience. I could play the music right and I could do country music with as much feeling as any other southernerà ¢Ã¢â€š ¬Ã‚ ¦. I had been hearing it since I was a baby. Long before the birth of his own country music, Charles looked back with pride on his stint with the Playboys.Lydon. In an outtake of a 1950s recording, Ray plays a limpid country lick. The producer chuckles over the studio intercom and says that he didnt know Ray could play Nashville. Ray then replies Man, Didnt you know I gigged with the Florida Playboys His time with the Florida Playboys, though brief would plant a seed in his mind that would rise during the 1960s. After leaving Atlantic Records in 1959, Ray joined ABC and at the end of 1961. He asked Sid Feller to get together 40 country hits from the last twenty years with the idea to record a country album. Sid Feller had not know at the time that Ray liked County and Samuel Clark and Larry Newton the executives at ABC Records were adamantly opposed to the idea that Charles brought to them. The ABC executives said, You cant do no country-western things.Youre gonna lose all your fans! However Feller believed that Ray understood Country music. He describes how Ray loved the simple plaintive lyrics, and he felt that giving the music a lush treatment would make it different Modern Sounds in Country and Western Music is a dozen tunes that runs the whole scope of Nashville from the traditional Careless Love to the rock and roll Bye Bye Love and from Hank Williams to the B-side fail of I Cant Stop Loving You. The tracks alternate from big band to string and voice. However regardless of all the jazz and symphonic effects present, the heart of every arrangement is a simple strummed guitar. Rays bluesy melismas wring every tear out of the country weepers, all the poetry out of their monosyllabic lyrics. I Cant Stop Loving You has a folk song strength, major scale melody, marching up and down over 3 chords and operatic grandeur created by his baritone voice and orchestra. He also uses his trademark letting the chorus lead the lyric with his voice following. Ray sings County in his own way, expanding the country sounds without distorting its colour. Rays own blend obscures the fact that Modern Sounds was his boldest album, which breaks many barriers. Invading white country music in the 1960s was something black pop-jazz singers didnt do. You had to be Country in 1962. After Modern Sounds it became a major player in Rays repertoire and on popular music. His unique blend of Country, Pop, Jazz and RB introduced country music to people of the city and showed to record companies and producers how to arrange their music to reach a much wider audience. Ray Charles played a pivotal role in shaping the course of a seemingly very different genre of popular music. In the words of his good friend and sometimes collaborator, Willie Nelson, speaking before Charles death in 2004, Ray Charles the RB legend did more for country music than any other living human being. The landmark album that earned Ray Charles that praise was Modern Sounds in Country and Western Music, which held at number 1 for 14 weeks and stayed in the charts for 2 years. His single release I Cant Stop Loving You ruled at number 1 on RB and Easy Listening charts for weeks in the summer of 1962 dipping to 3rd in July and beginning to fall in august. As Charles told Rolling Stone magazine a decad e later, But Charles recognized the quality of songs like I Cant Stop Loving You by Don Gibson and You Dont Know Me, by Eddy Arnold and Cindy Walker, and the fact that his version of both of those country songs landed in the Top 5 on both the pop and RB charts was vindication of Charless long-held belief that Theres only two kinds of music as far as Im concerned: good and bad. Following the massive commercial success and notice of Modern Sounds in Country and Western Music, country music experienced an immediate increase in popularity. According to music writer Daniel Cooper, the album raised the genres profile, specifically Nashville sound, of which Charles had covered. Benefiting from this were songwriters, music publishers and country singers who covered the subgenres material. As noted by Cooper, by the end of 1962, Nashville country publishers were being held as the hottest source of music material in the record business these days. Ray Charless success with the stylistic fusion of country and soul on Modern Sounds later lead to country soul efforts from performers, such as Candi Staton and Solomon Burke who were both greatly influenced by Charless Modern Sounds recordings. Many country music artists, such as Willie Nelson and Buck Owens, have cited Charless take on country music and Modern Sounds in Country and Western Music as their major influences. In an interview for Country Music Television, Nelson said of Modern Sounds influence that the album did more for country music than any one artist has ever done. Modern Sounds in Country and Western Music has also been perceived by many critics and writers as a landmark album in American music, as the record was the first to blend the two racially distinct genres of country and soul. Ray Charles all-embracing attitude toward music was one that he developed during his childhood and early career. Ray was immersed in the sounds of jazz, blues, gospel and country in his youth, playing in RB bands and a Country Hillbilly band. Ray Charles pioneered soul music, which had a great effect on popular music. In secularising certain aspects of gospel music with RB, Ray received his first gospel and RB hit I Got a Woman, which received attention from both black and white audiences. Subsequently, further releases like Whatd I Say and the Hallelujah I Lover Her So album attracted a large mainstream audience. His fusion of white country music earned Ray mainstream and crossover success, with his album Modern Sound in Country and Western Music which broke racial stereotypes and exposed country music to city dwellers. It also helped other country artists; particularly them orientated around the Nashville sound, reach a wider audience, raising the genres profile. To him, the bounda ries between those styles of music were made to be crossed, and he made a career out of doing just that having a great effect on popular music.

Spanish & English Superpowers of America :: essays research papers fc

Spanish & English Super Power's in America Ultimately, their stronger unified cultural need to establish their dominance in another land is the most important reasons for the foothold established by the English and the Spanish in the New World. It is true that a plethora of different races, ethnic groups, nationalities, and cultures arrived on the North American soil prior to 1776, the year that America began its process of embarking upon its independence, of officially becoming the independent country of United States of America. This begs the question of why did the Spanish (and Spanish Americans) and later primarily the English (and English Americans) become the dominant ethnic groups in the New World, and not the other nations that established settlements, for instance, perchance, the Dutch? This paper will argue that the predominant historical evidence, as discussed in The Ethnic Dimension in American History and Major Problems in American Immigration and Ethnic History as well as American Mosaic and the text Out of Many suggests that the reason for this dominance was twofold. First of all, Spanish and the English dominated the seas and the land, militarily, in the way that other European nations such as the French did not. English settlers in particular had religious as well as economic reasons for developing a cultural and sociological grip as well as an economic support in the new nation. The fact that the British and Spanish nations were both more unified, had more mercantile capitol support, and were technically more advanced than their rivals, particularly on the seas, coupled with their greater need to establish settlements in the new land to ensure their dominance. It is tempting to view the English dominance purely as a product of military might, of course. But while this undoubtedly played a factor in the domination of the English and the Spanish, ultimately the reasons for British and Spanish were more cultural than purely military or technological, this essay will argue. On a level of military technology the English in particular exercised military dominion, winning what came to be known as ‘Prince Phillips War,’ defeating Native American alliance against the New England colonists. The British also later dominated France and the still existing strong Native American tribes in what came to be known as ‘King William’s War’ in 1689. In May of 1702, England declared war on France after the death of the King of Spain, Charles II, to stop the union of France and Spain.

Investigate the Effect of Temperature on Cell Membranes and Membrane St

Investigate the Effect of Temperature on Cell Membranes and Membrane Structure If you read a recipe for cooked beetroot it will usually recommend that you don’t remove the outer skin of the beetroot and don’t cut off al the stalk and root if you want to avoid getting lots of red dye in the cooking water. Beetroot contains red pigments called betalains, located within the cell vacuole. Normally the pigments can’t pass through membranes but they leak out when the beetroot is cooked. Aim – The aim of this practical is to use beetroot to examine the effect of the temperature on cell membranes and relate the effects observed to membrane structure. To function correctly a cell needs to be able to control transport across the partially permeable cell membrane. Theory – To understand how the red pigment leaks out of the beetroot it is essential that we understand the molecular Structure of a plasma membrane. A membrane is a phospholipid bilayer. This means that it has two layers of molecules called phospholipids. Each of these phospholipid molecules has two parts: †¢ A 'head' that will mix with water but not with fat (i.e. it is hydrophilic) †¢ Two 'tails' that will mix with fat but not with water (i.e. they are hydrophobic). In the phospholipid bilayer, the hydrophilic heads are always on the outside of the membrane. The hydrophobic tails are always on the inside of the membrane. Alone, this arrangement of phospholipids would form a barrier to water and to water-soluble substances. However, other molecules are scattered among the phospholipids. These include lipids (including cholesterol in the membranes of animals), proteins and polysaccharides. The proteins in membranes are of special interest to us. This is because they have a number of important functions. Proteins function as: †¢ Carriers for water-soluble molecules (such as glucose) †¢ Channels for ions (such as sodium and chloride ions) †¢ Pumps, which use energy to move water-soluble molecules and ions †¢ Receptors, which enable hormones and nerve transmitters to bind to specific cells †¢ Recognition sites, which identify a cell as being of a particular type †¢ Enzymes, which speed up chemical reactions at the edge of the membrane The ways that substances move across cell membrane are 1. Diffusion 2. Active transport 3. Faci... ...ees Celsius. Because at 30 degrees Celsius I would have presumed that the membrane would have been fairly stable. However my graph shows the contrary. This might be due to sources of error in my experiment. Experiments - I have successfully gained my results that back my hypothesis. However the results have limitations and some sources of error. The size of the beetroot is essential. In my experiment I used a ruler and cork bore to measure out the same size beetroot. The cork borer was a a good aid as it ensured that the beetroot had the same diameter. However using a ruler could present possible error. Due to the surface area to volume ratio. As the test tubes were taken out of the water bath and placed the in the colorimeter the temp reduced by a few degrees. This small error could of change the results by 0.5 percent inaccuracy. This is because of insufficient equipment. I understand this experiment is only on a small scale but to gain better results each test tube going up in 10 degrees Celsius so we can tell the point of denaturing more accurately, however I feel that I my experiment showed breath of how a membrane functions under temperature change.

Jewish Reactions to the Holocaust: A Learned Behavior Essay -- Essays

Jewish Reactions to the Holocaust: A Learned Behavior When thinking of Jewish persecution, images of Nazi Germany, concentration camps, and the Holocaust are most likely to be conjured. Although these images do represent the attempted destruction of the Jews, persecution actually began thousands of years earlier. The Holocaust, or Final Solution, which was the destruction of European Jews by the Nazis, was the culmination of attempts by other groups to eradicate Jews from their society.1 Reacting in many different ways to persecution, the Jewish sect has undergone years of harsh treatment, climaxing during the Holocaust. Jewish persecution did not begin in Europe with the onset of World War II; rather, anti-Semitism had existed for the past several thousand years. The rise and eventual domination of Christianity resulted in the persecution of the Jews starting in fourth-century Rome and lasting through the Middle Ages, when huge numbers of Jews were massacred during Christian crusades.2 Also, during the Middle Ages, the Christian Church attempted to convert Jews to Christianity. This policy was put into affect in order to ensure that "Christians were ‘protected’ from the ‘harmful’ consequences of intercourse with Jews by rigid laws against intermarriage, by prohibitions of discussions about religious issues, by laws against domicile in common abodes†¦by burning the Talmud and by barring Jews from public office."3 The second anti-Jewish policy in history is known as expulsion, or the attempt by European countries to force the emigration of Jews during the thirteenth through sixteenth centuries. Jews were no longer being required to convert to Christianity because Christians then thought that "Jews could not be changed, ... ... 13. Dawidowicz, 342-43. 14. Hilberg, 16. 15. Hilberg, 17. 16. Hilberg, 664. 17. Hilberg, 665. 18. Hilberg, 666-67. 19. Dawidowicz, 344. 20. Dawidowicz, 347. 21. Hilberg, 3-4. Bibliography - "Anti-Semitism" Encarta Concise Encyclopedia. http:encarta.msn.com/index/conciseindex/5b105b6f000.htm (26 October 1998). - Dawidowicz, Lucy S. The War Against The Jews: 1933-1945. New York: Holt, Rinehart and Winston, 1975. - Haines, Grove C. and Ross J. S. Hoffman, The Origins and Background of the Second World War. New York: Oxford University Press, 1943. - Hilberg, Raul. The Destruction of the European Jews. New York: Harper and Row, Publishers, 1961. - Rubenstein, Richard L. and John K. Roth. Approaches to Auschwitz. Atlanta: John Knox Press, 1987.

Love and Courtship in Shakespeare’s Day Compared to Modern Views on Love and Courtship.

Love and courtship in Shakespeare’s day compared to modern views on love and courtship. During the renaissance the Europeans saw love and courtship as two different yet important parts of life. It concerned expectations of families and communities, not just the longings of the couple. Shakespeare’s ‘Midsummer Night Dream’ gives us a clear view of a typical situation when couples fall in love and defy the rules. In the play there are four characters (Hermia, Helena, Lysander and Demetrius) all of which fall into one big love catastrophe.Both Lysander and Demetrius loved Hermia at the beginning of the play, Hermia loved Lysander and Helena loved Demetrius, as the play goes on both Lysander and Demetrius fall in love with Helena . In the end Hermia and Lysander reunite and Helena and Demetrius fall in love. In Robert Herrick’s ’To the Virgins, To Make Much of Time’, the poem shares a common message with the Europeans of the renaissance per iod and that is to live life to the absolute fullest. How does the renaissance view compare with the modern views on love and courtship?Love in the renaissance was an over powering force which could be both spiritual and sexual. Spiritual love means love without expectations. Normally when one loves anyone there is some form of expectation attached and it is conditional. However spiritual love is unconditional, no matter what the circumstances are. This form of love is divine and only develops after a considerable amount of spiritual practice when one perceives God in everyone. So also, we become happier individuals when our love is not adulterated or diluted by expectations.The Poets of the renaissance time period believed love was pure and selfless emotion. Yet some poets believed love was sexual. Sexual love is a deep feeling of sexual desire and attraction. They believed sexual desire is a vital part of love. However In midsummer night dream there are two situations in which ità ¢â‚¬â„¢s contradicted , firstly, Hippolyta rebukes theseus’s sexual desire until after their wedding day and secondly, Hermia refuses to satisfy Lysander’s sexual desire ,as they lay in the forest floor, until after they are married. Love is a well thought emotion back in the renaissance.Overall love in the renaissance period was confusing yet somehow magical. On the other hand modern love varies. Boys and girls are falling love every second of the day calling it a simple ‘Crush’. However love has a deeper meaning it’s the strong positive emotion of regard and affection. Overall love is important and meaningful part of renaissance and modern time periods Courting in the renaissance is really just the more traditional version of dating. In courting there are usually more restrictions that are forced upon two lovers who are ready to be betrothed.Courting is a much more formal way to get to know your beloved. The two people are prearranged to meet in a private setting such as the home of one of the two people. If the ‘date’ is to be in a more public location, the female must be accompanied by a family member or close friend. Usually the man will woo the female yet he is less anxious about the physical side of the relationship and is more interested in creating a deeper and meaningful connection. In the poem ‘to the virgins, to make much of time’ the male tells the female about the brevity of life.He is wooing her as he tells her life is short and to live it to the fullest. The male usually persuades the female to show physical love by telling ‘tomorrow will be dying ‘and therefore seize the opportunity. Overall courting is a product of a more traditional culture and its variety of ways that still have much to contribute to our developing world. In comparism dating is a much informal way to get to know you’re beloved. It is a private affair between two people who arranged to meet somewh ere, usually in public. Such dates can be watching a movie in the theaters or having a meal together in a restaurant.Dating is a situation where the people get a chance to find out whether they are suited for each other before getting to know each other in a spiritual intellect. Dating can engage romantic talk, kissing, making out, and sometimes sex. Even without the preventive rules of courting dating can often lead to permanent relationships and latter on marriage. Overall dating is a product of a modern day society and is a generally evolved with behavior that has developed as a result of sexual freedom and disposing of religious, ethical and social standards.Every now and then A few Renaissance couples, ran away to be married in secret. They did this so they can marry for love. Defiant couples faced greater obstacles to elopement because many Anglican communities required parental consent. This applied especially for couples below certain ages. No matter how strict the rules wer e there were always some clever couples who managed to bypass them. In the play midsummer’s night dream Hermia and Lysander run away after hermias father Egeus gives his consent to Demetrius ‘Demetrius, stand forth.My noble lord, this man hath my consent to marry her. ’ The couple wasn’t at all amused at this decision and therefore both decided to runaway to Lysander’s widowed aunt’s house. If the couple were to be caught they will bring shame upon their families and will be separated for life. The consequences of this mainly bestow upon the female. ‘You must either suffer death, or have no further contact with men. ’ The female will either be killed by her father’s grant or become a nun for life. However this is not quite the contrary in modern days.Firstly there aren’t as tight rules as they had in renaissance period. Modern couples have the freedom to marry whom they wish. There are still some customs in a modern marriage. Firstly the man should propose this is the giving of the engagement ring to the women. The parents are then notified separately if the wedding is to take place; it will be organized mainly by the bride’s family. The couple will never need to runaway to get married; they have a right, that’s something they didn’t have back in the renaissance.Even if they did the punishment will definitely not be a harsh as the punishment of the renaissance period. Overall runaway couples are two completely different situations in the renaissance and modern periods of time. In conclusion love and courtship are two very important aspects of life. From the above points we can come to a conclusion modern views are more relaxed whereas the renaissance view consisted of some really strict restrictions. Thought the views are relatively related they are both completely different opinions on love and courtship.

Personal Responsibilty

Everyone needs to be willing to accept the responsibility for their own actions and held accountable them. First, if a student wants to be successful in college, by him showing up to class on time every week, and paying close attention to the lectures is the first step to gain success. If he sits towards the front of the class, and sit up straight. These are some of the best ways to stay alert and follow along with the instructor, receive the information they are giving. Second, reading the course syllabus and the weekly assignments is another great way to obtain the information you will be learning.If you are a student that is easily distracted, then finding a quiet place to read is a good way to retain the information your learning. The student might need to be well rested before picking up their textbook. Oftentimes, students may fall asleep once they start reading. If they have difficulty retaining information, they may want to read aloud, reread the statement, or imagine themsel ves in the situation. It is a good way to understand what it is they are reading. Finally, good time management and discipline is essential to being a successful college student.For some students, having a to-do list, calendar, or planner. Sitting down with an agenda will considerably decrease study time. It gives the student a visual on what needs to be completed and manages time better. You can focus on what you are going to get accomplish instead of thinking about the other ten assignments that must be completed. In conclusion, it is the student's personal responsibility to attend class, pay attention, and study. These are some of the key fundamentals of becoming a successful student. These few basic fundamentals will help an individual learn from kindergarten through well beyond college.Preparing yourself to receive information will almost always be one of the many keys in becoming a successful college student. References http://www. Goodness. Com/quotes/tag/personal-responsibil ity This is a hanging indent. To keep the hanging indent format, triple click your mouse on this line of text and replace the information with your reference entry. You can use the Reference and Citation Examples (Center for Writing Excellence>Tutorials and Guides>Reference and Citation Examples) to help format your source information into a reference entry. The reference page always begins on the top of the next page after the conclusion. Personal Responsibilty Thesis Statement and Informal Outline WorksheetIn this course, you will write a 700- to 1,400-word Personal Responsibility Essay, due in Week Five, which includes the following:Definition of personal responsibility and what it means to you. Explain the relationship between personal responsibility and college success. Include a preliminary plan to practice personal responsibility in your education.This week, using the Center for Writing Excellence resources, provide the thesis statement and informal outline for your Personal Responsibility Essay assignment, due in Week Five.Thesis Statement: Personal responsibility is defined as taking responsibility for your actions and accepting the consequences of those actions because taking responsibility for your actions means you do not try to blame others for you not being able to finish school or your goals. Also, accepting the consequences of our actions teaches us to be more mindful of our choices and we can react to our mistakes. Even thou gh blaming others for our failures is easy because we are more likely to feel better about the situation if someone else has to face the consequences.Informal Outline: Personal Responsibility: Your Fault or Mine? Introduction: What is personal responsibility? How do you define it? Everybody has a different opinion when it comes to personal responsibility and how its defined. I define it as owning up to my actions and taking the consequences for those actions. II. Taking responsibility for your actions in every situation. A. When we take responsibility for our actions we admit that we made a mistake and we try to correct that mistake.B. Take responsibility by making sure that when we make a mistake, we learn from that mistake, and try not to do the same thing again. 1. Example: You write a paper at the last minute and get a bad grade because you rushed through the paper. By making that bad grade, you learn to not procrastinate and take more time to do you  assignment III. Accepting the consequences means we have to face the music (so to speak) and deal with whatever the outcome from our mistake. A. When accepting the consequences, we must be mindful that the result of our mistake can either be negative or positive, depending on the situation. 1. If we do not take time to work on our class assignment, then we receive a bad grade and the result is negative.B. Consequences are the defining factor in our daily lives because we make every decision based on whether or not the decision is good or bad for us. IV. Blaming others for our failures is very easy because if we blame someone else, then we will not have to face the consequences. A. If someone makes a mistake, it is so easy to blame others and let them take the blame. 1. In school, it is so easy to blame the instructor for the bad grade, rather than taking responsibility for not doing the work. B. Do not let others take the blame, instead own up and face the consequences.

Plato and Aristotle Essay

Plato and Aristotle were two philosophers who made an impact on philosophy as we know it as today. Plato is thought of as the first political philosopher and Aristotle as the first metaphysical philosopher. They were both great intellectuals in regards to being the first of the great western philosophers. Plato and Aristotle each had ideas in how to better life by improving the societies in which they were part of during their lives. The views of Plato and Aristotle look different but they do have some similarities to them. Plato is mostly known for his Theory of Forms and Aristotle is known for his thoughts in universals. Even though they both thought a bit differently they did agree in a few things. Plato and Aristotle not only had an impact on society in the past but today’s society as well. Plato was a teacher to Aristotle and lived during the Peloponnesian War, which lead to the end of the Athenian democracy. He had eyewitness account of Socrates, his mentor, trial and execution. Unhappy with the political corruption that plagued the Athenian democratic government, he removed himself from politics. He strongly felt that neither a moral individual nor a state could be established in a democratic environment. Plato felt that the common man was not intelligent enough to deal with concepts that influence the state such as economics, policies and other relative matters. He thought of philosophers as being the most intelligent among men. He viewed political incumbents in the Athens government basically as bought individuals in office for the good of themselves and not society as a whole. Another danger was that extreme liberties given to the people in the democratic society could potentially lead an anarchy. Aristotle was a student of Plato’s and teacher of Alexander the Great. He created his own school in Athens. He thought of metaphysics to be the first philosophy, which was a large interest to him. Aristotle’s stated that forms were universal. According to Aristotle, notion of Essential properties makes something what it is, and accidental properties are the differences of that item. Aristotle believed the state and the individual are similar and democracy would be the better government. In Book VII of The Republic by Plato, Socrates describes the Allegory of the Cave. It is a metaphor to illustrate the effects of education on the human soul. It can also be understood as what is real and what is believed to be real in life. Even though Plato had his ideal city, the forms was really what people could connect with. There is so much one can take from his thoughts on the forms that could be applied to society today. Plato starts out comparing people that are uneducated to prisoners chained in a cave, unable to turn their head. All they can see is the wall of the cave in front of them. A fire behind them burns bright. Between the fire and the prisoners, there is an area for puppeteers to move around and hold up the puppets to cast shadows on the wall that is in front of the prisoners. This is what the prisoners see every single day. This is all they know; shadows, echoes, the smell of the fire, and darkness. They believe that that shadows are reality. One of the prisoners is allowed to go outside of the cave. Once they reach the outside of the cave, they are blinded by the light because they have not seen such. Once their eyes start to adjust, they start seeing shapes and objects around them. They see that the sun is what creates light and that the tall objects with leaves are trees. They are colorful with moving parts. They go back outside to tell the prisoners, but they are not believed. Those still inside of the cave thinks the person just came in from the outside ill because that is not what they see in the cave, they did not see the outside for themselves, so therefore, it does not exist. So now the person that just came in from the bright sun light cannot see very well in the darkness of the cave, their eyes have not adjusted to the darkness, and people think they are crazy. This is where this view fails for Aristotle because it is not realistic. Aristotle rejects Plato’s Theory of Forms, and makes the way for his realistic approach, which underlines observation first and abstract reasoning second. Being a student of Plato’s, I believe he was indebted to justify at lengths why he disagrees with doctrines of his teacher. He provided detailed arguments against many of Plato’s doctrines, a lot of his major works, focusing in particular on the Theory of Forms. In Aristotle’s critique he thinks this theory is essentially an assertion of the superiority of universals over particulars. Plato argues that particular instances of beauty or justice exists only because they participate in the universal Form of Beauty. Say a there are two objects, one is colorless and the other one is red. The colorless one goes where the red on is located. Since the colorless object and the red object are participating, they are both red objects. They have a certain nurture and nature. However, Aristotle argues that universal concepts of beauty and justice derive from the instances of beauty and justice in this world. We only arrive at an idea of beauty by observing particular instances of beauty. This universal quality of beauty has no existence beyond this idea that we build from particular instances. He is staying that the particulars come first and the universals come after and therefor, Aristotle places emphasis on the importance of observing the details of this world. Which leads me to understand his thoughts on happiness a little more. With putting the weight on observing happiness can measured by a person’s life. Aristotle lays out in Book X in the Nicomachean Ethic’s, the continuation of his thoughts on pleasure, happiness and the end of life, and ethics and politics. His view on happiness and the end of human life really made me question his way of thinking. Aristotle suggests that happiness is the final end of life because nothing is greater than happiness or the good life and it goes against his universal theory. Aristotle proposes that happiness, or the good life, is taken to be a most final end. â€Å"We said, then, that happiness is not a characteristic, for in that case it could be present even to someone asleep thought his life, living the life of plants, and to someone undergoing the greatest misfortunes. †(Nicomachean Ethics, 1176a-1176b). The good life for humans is the life of choosing to life the life according to the virtues. â€Å"For we choose everything, so to speak, for the sake of something else-except happiness, for it is the end. † (Nicomachean Ethics, 1176b). Also, it seems that only humans can be happy because the happiness is an important nature of every individual human and it is unique to humans in that the function of humans is what distinguishes them from other kinds of things. Happiness is a self-sufficient activity desirable for its own sake. One seeks nothing from happiness beyond the actual experience or performance of it as an activity. Activities that are desirable in themselves are activities in conformity with virtue and indicates that the greatest happiness must be activity in conformity with the highest virtue. It is wrong to confuse happiness with various kinds of amusements involving bodily pleasures, as many people do. Such amusements are neither virtuous nor ends in themselves, but are merely relaxing diversions in which one occasionally engages for the sake of future activity. The greatest happiness is activity in conformity with the highest virtue is excellence. Intelligence is man’s highest possession and the objects of intelligence are the highest objects within his grasp. It is clear that the life of contemplation and theoretical wisdom must be the greatest of human virtues and the highest form of happiness. The objects of the contemplative life are the unchangeable and eternal verities that underlie and govern the universe. From contemplation of these truths the soul derives a feeling of purity and stability. â€Å"Further, this active is most continuous, for we are more able to contemplate continuously than we are to do anything else whatever. † (Nicomachean Ethics, 1177a). Also, the wise person is able to contemplate by himself, the wiser he is the more adept he will be doing so. Contemplative happiness is not dependent on other men. It is the form of life in which human beings come most nearly to being divine, the life that harmonizes with intellect, and that life seems to be the happiest, according to Aristotle. There is another kind of happiness, based on moral virtue and practical wisdom, which is concerned with feelings that spring from man’s bodily nature. It can be defined as the harmonious coordination of all parts of man’s complete being. This kind of happiness is not as exalted as the contemplative, but it helps prepare us for the higher happiness and, since man is not all mind and reason, gives us something to fall back upon when we are unable to remain continuously at the higher level. â€Å"For if there is a certain care for human things on the part of gods, as in fact there is held to be, it would be also reasonable for gods to delight in what is best and most akin to them – this would be the intellect – and to benefit in return those who cherish this above all and honor it, on the grounds that these latter are caring for what is dear to gods as well as acting correctly and nobly. † (Nicomachean Ethics, 1179a). This person is the happiest and a wise person would be extremely happy. I believe this idea has some hints of Plato’s forms. The one person who went outside of the cave and saw it all was brought down by all the people in the cave that didn’t see the outside. Aristotle states that you cannot be happy with a lot of friends because they are not true friends. I believe those excess friendships would be a similar situation in the cave. They would not bring your happiness, only suffering. Aristotle and Plato have similarities in their city states as well. Plato gives a place to women, but Aristotle does not seem to care for women. When reading Plato, the texts are in Socrates’s voice. It makes it hard to connect what he is saying, especially in the Republic since it is a play. Also, one cannot tell if Socrates, Plato, is being serious or straightforward or if it’s Socrates’s thoughts or Plato’s. In Nicomachean Ethics, the text is Aristotle’s lecture notes and he is the author of them. While reading, it seems that Plato comes out and gives his opinion on matters, but Aristotle presents them, but does not come out and say what his thoughts are. Plato and Aristotle were two philosophers who made a huge impact on philosophy. They were both great western philosophers. Plato and Aristotle each had ideas in how to better life by improving the societies in which they were part of during their lives. Although they are thought to have completely different views, when laid out, their views have some similarities.

Memory Management Requirements

When talking about memory management, it is important to first understand what it is. When operating in a uniprogramming system, the main memory, commonly referred to as random access memory (RAM), is divided into two different parts. The first part is assigned to the operating system (OS), while the second part is assigned to the program currently being executed. When operating in a multiprogramming system, the OS portion must further be subdivided to accommodate multiple processes being executed simultaneously. This subdivision is done dynamically be the OS and that is what is referred to as memory management. Memory management is intended to fulfill a set list of requirements. These requirements are: relocation, protection, sharing, logical organization, and physical organization. This paper will cover each requirement individually. Relocation When a program executes, it is not always the only process accessing the main memory. There are generally many different processes that need access. And so, these processes get swapped around to keep active processes in the main memory in order to maximize the processor usage. When a process gets swapped out for another process, and will need to return, it is not realistic to expect that it will return to its original location in the main memory. This is where relocation plays a vital role. As processes get swapped out, and then back in, relocation moves them around to ensure that there is enough room for everyone to play. Protection Protection refers to maintaining the integrity of a process. A process cannot access a function of another process without specific permission before hand. As swapping and relocation occur, the likelihood of corrupting a process with another one increases. Protection refers to the protocols that keep that from happening. Sharing Sometimes multiple processes may need to access the same portion of main memory. In instances where processes are executing the same program, it is advantageous to allow them to access the same copy of the program, rather than them each having their own. Sharing has a delicate balance that it shares with protection. That is why control over sharing capabilities is very important. Local Organization Both main memory and secondary memory are organized as linear. This creates a conflict, because most programs are organized into modules. Local organization helps the OS and computer effectively deal with programs and data that are organized into modules. This provides a number of benefits. Modules can then be written and compiled independently, protection can be provided in the form of read/execute only modules, and it allows for easy sharing among modules. Physical Organization Physical organization is the core concept in memory management. To understand physical organization, you must first understand the two layers of memory in a system. Main memory refers to memory that is intended for quick processing, and is volatile, meaning that is loses all data when power is not applied. The second of these layers is referred to as secondary memory, which is slower, but is intended for long term storage. Because the programmer of a user program cannot possible know how much memory is available at the time of execution, and that there may be insufficient memory, the responsibility of managing physical organization belongs to the system. Memory Management Requirements When talking about memory management, it is important to first understand what it is. When operating in a uniprogramming system, the main memory, commonly referred to as random access memory (RAM), is divided into two different parts. The first part is assigned to the operating system (OS), while the second part is assigned to the program currently being executed. When operating in a multiprogramming system, the OS portion must further be subdivided to accommodate multiple processes being executed simultaneously. This subdivision is done dynamically be the OS and that is what is referred to as memory management. Memory management is intended to fulfill a set list of requirements. These requirements are: relocation, protection, sharing, logical organization, and physical organization. This paper will cover each requirement individually. Relocation When a program executes, it is not always the only process accessing the main memory. There are generally many different processes that need access. And so, these processes get swapped around to keep active processes in the main memory in order to maximize the processor usage. When a process gets swapped out for another process, and will need to return, it is not realistic to expect that it will return to its original location in the main memory. This is where relocation plays a vital role. As processes get swapped out, and then back in, relocation moves them around to ensure that there is enough room for everyone to play. Protection Protection refers to maintaining the integrity of a process. A process cannot access a function of another process without specific permission before hand. As swapping and relocation occur, the likelihood of corrupting a process with another one increases. Protection refers to the protocols that keep that from happening. Sharing Sometimes multiple processes may need to access the same portion of main memory. In instances where processes are executing the same program, it is advantageous to allow them to access the same copy of the program, rather than them each having their own. Sharing has a delicate balance that it shares with protection. That is why control over sharing capabilities is very important. Local Organization Both main memory and secondary memory are organized as linear. This creates a conflict, because most programs are organized into modules. Local organization helps the OS and computer effectively deal with programs and data that are organized into modules. This provides a number of benefits. Modules can then be written and compiled independently, protection can be provided in the form of read/execute only modules, and it allows for easy sharing among modules. Physical Organization Physical organization is the core concept in memory management. To understand physical organization, you must first understand the two layers of memory in a system. Main memory refers to memory that is intended for quick processing, and is volatile, meaning that is loses all data when power is not applied. The second of these layers is referred to as secondary memory, which is slower, but is intended for long term storage. Because the programmer of a user program cannot possible know how much memory is available at the time of execution, and that there may be insufficient memory, the responsibility of managing physical organization belongs to the system.

Applying Psychology Essay Example | Topics and Well Written Essays - 3000 words

Applying Psychology - Essay Example With regard to this stance however, I was not able to provide concrete examples as regards to the costs and benefits, and only described the theoretical concepts. With regard to the third case, while I provided alternative technologies that can be used, I failed to discuss the financial constraints and ethical considerations of using such. I proposed less invasive strategies such as strengthening the questions that are asked, and perhaps improving the systems for cross-checking. TMA allowed me to apply my knowledge of theoretical concepts in practice. However, I noticed a few errors in expressing myself grammatically. More importantly, I should draw more connections between theory and practice through sufficient examples. I am writing in light of your company’s proposition to impose flexible with working from home opportunities through the aid of computer-mediated communication (CMC). I have reviewed your company’s profile against the advantages and disadvantages of using of CMC. I am also proposing several recommendations with regard to the use of CMC which might be helpful as your company reorganizes and moves towards home-based work opportunities. CMC is clearly not a novel process in your company, and to a certain degree it has increased the productivity and work output. According to Joinson and Littleton (2008), there has been â€Å"evidence that the use of CMC in the workplace can be beneficial not just in speeding communication, but in increasing the quality of that communication† (p. 127). Studies by Shirani et al. (1999 as cited in Joinson & Littleton, 2008) and Adrianson and Hjelmquist (1999 as cited in Joinson & Littleton, 2008) have revealed deeper problem analysis and increase of brainstorming ideas in CMC compared to face-to-face interactions. However, there have been contentions to the level of interaction that takes place by using CMC. Without

Types of Technology that Track Repeat Offenders Research Paper

Types of Technology that Track Repeat Offenders - Research Paper Example d more than 200,000 injuries, with over 25,000 being fatal injuries, occur annually as a result of traffic crashes which has a wide documentation indicating that 80% to 90% of the crashes are attributable to repeat-offender related behavior. Of the 3000 motor vehicle crashes related deaths, 800 are as a result of red lights running (Greenlaw, 1997). Similarly, most murders and sex related capital offences are believed to be done by repeat offenders. These among other reasons show that there is need for concerted efforts to advocate for innovative and new approaches such as technological repeat-offender tracking because available studies elucidate that much less impact have been achieved by traditional countermeasures. This paper therefore aims at examining the various technological measures that have been adopted to track repeat offenders, with a particular understanding that this is an area that has not been intensively investigated into as compared to other scientific insights into crime aberration. Furthermore, this paper will move from policy identification to the myriad challenges in operational requirements as they are faced by law enforcement agents. The main objective is to arrive at a conclusion that would give some viable recommendations that would assist or contribute to reduced future victimization to the general public and increased general community safety. Some examples of repeat offences and tracking technologies that will be highlighted include: red light running and red light cameras; impaired driving as a result of alcohol influence and breath tests gadgets; DNA database tracking; GPS- Global Positioning Satellite technology and repeat sex offenders; among other capital offences. There has been a profound global increase of electronic monitoring and tracking technology legislation within the last decade as a further repeat and future offenses prevention measure. In 2006 in America for example, legislation authorizing or requiring wide

Maslow's Hierarchy of Needs as it relates to sexuality in older adults Research Paper

Maslow's Hierarchy of Needs as it relates to sexuality in older adults - Research Paper Example The inclusion of air, water, food, excretion, sleep and homeostasis is understandable but many critics have argued that sex should not be included as the absence of the act does not result to severe consequences. Maslow, however, countered by arguing that sex is mandatory for the survival of the species. Aside from the perpetuation of our species, several researches have found that the importance of sex transcends this purpose. The common thread among these researches is the self-actualization realized thru sexual interaction and satisfaction. In the published study of Susan Sprecher of the Illinois State University involving premarital couples, sex and the satisfaction gained from the act was a major determinant of relationship satisfaction, level of affection and degree of commitment. As people commit sex and gain satisfaction, the quality of the relationship becomes more enduring leading to higher levels of moral values. In a study involving old Chinese people, Kwong and Kwan (2006) found that a higher level of active composure, general well-being and satisfaction when sexual intercourse is practiced. Sex was found to be instrumental to daily living and would compensate for the depressing effects of inadequate incomes and physical weakness. Another interesting study was that of Walters and Williamson (1998) who examined the importance of sex in people who had undergone amputation in the lower extremities. The study is significant in this paper because the participants were mostly old people. Results indicated that having sex reduces the feelings of powerlessness and depression associated with the disability. Amputees stated that they felt ‘whole’ again and that they can do anything in the world again. Old people also need a healthy body to overcome depressive tendencies and become positive thinkers. To do this, the immune system of their body should be in an excellent state. Charnetski and Brennan (2004) was able to

Nutri Natural, Herbal, and Vitamin Supplements Research Paper

Nutri Natural, Herbal, and Vitamin Supplements - Research Paper Example The competition is what poses the greatest threat to entrants in the market as they have to consider bridging any gaps between what the consumer wants and what is being provided for them in the market. Unfortunately, more organizations in the market translate to the consumer having more bargaining power, which is never a good thing for the company. The paper seeks to identify the competition that will face Nutri Natural, Herbal, and Vitamin Supplements as it enters the market. It is fair to say that there is no single market that is not prone to competition. Naturally, an investor identifies a consumer need and develops a product that will satisfy the need. Later, the demand for the commodity increases and the company makes increased profits. As other investors note the growing demand, they develop their own version of the products. More investors join the market flooding it and bringing more choices to the consumer. Eventually, only those manufacturers that have a competitive edge r emain in business or make any profit. Nutri’s entry to the market will face stiff competition from popular manufacturers of food supplements and vitamins. These competitors include but are not limited to Bayer, Seven Seas, Bayenica, and Boots (Leah 10). Internet use has become widespread over the past decade. However, not every company has utilized the full potential of using the internet to market its products. The advent of social media has made online marketing more effective as a platform for companies to use to create awareness of the products offered. A company that takes advantage of every opportunity they have to market their goods becomes the best possible way to remain competitive and thus profitable. Nutri is aiming to take full advantage of what technology offers companies and will be using an online platform to sell the supplements.